Archive for the ‘0to5’ Category
Changing Your Perspective: 5 Tips for Successful Change Management in Marketing Programs
Davey Award – Silver Award Winner in 2 Categories
How to Secure Awesome Coverage When a Major News Story is Breaking
The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.
As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.
1. Address the obvious. Att...
Measuring PR ROI: Why Counting Hits Means Nothing
This Is How You Pitch: Being a Rockstar in Your First Year of PR
It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning the core skill of the PR business – pitching! Crafting the right email, making the right phone call to the right person, having the right conversation, and securing top-tier coverage is not always an easy task.
As I prepare to enter my second year at Zer0 to 5ive, a colleague suggested that I read the book, This Is How You Pitch: How To Kick Ass In Your First Years of PR, by Ed Zitron. As the title reveals, this bo...