Archive for the ‘0to5’ Category

Changing Your Perspective: 5 Tips for Successful Change Management in Marketing Programs

Change is a constant – in business and in life. Embrace it or fight it, there’s no denying it. Change is disruptive, often messy and always challenging. It is also necessary for innovation and growth. In marketing, it is vital to innovate often – moving faster and smarter than your competitors.  Where new products and solutions are concerned, the first to market has a clear advantage to dominate mind and market share. Even established brands that fail to recognize user needs and respond quickly, and with the right message, are in danger of becoming irrelevant. Apple’s iPod took ou...
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Oct 28

Davey Award – Silver Award Winner in 2 Categories

Zer0 to 5ive was awarded two silver 2014 Davey Awards for developing the South Sixteen website, http://www.southsixteen.com, and print brochure. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.
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Oct 27

How to Secure Awesome Coverage When a Major News Story is Breaking

Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy.

The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.

As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.

1. Address the obvious. Att...
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Oct 20

Measuring PR Efforts in 2014: Why Counting Hits Means Nothing.

Measuring a PR program can be difficult.

How and what you measure can vary based on the goals of your program and who your audience is.

I recently attended a measurement conference held by Cision and Vocus in New York that discussed this topic. The room was full of PR professionals from all industries and company sizes. Everyone was in agreement that ad equivalency is “dead,” and that there needs to be a better way to measure the impact of PR.

The push back on ad equivalency and the ineffectiveness of this comparison was based on the fact that an earned editorial ...
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Oct 16

This Is How You Pitch: Being a Rockstar in Your First Year of PR

It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning the core skill of the PR business – pitching! Crafting the right email, making the right phone call to the right person, having the right conversation, and securing top-tier coverage is not always an easy task.

As I prepare to enter my second year at Zer0 to 5ive, a colleague suggested that I read the book, This Is How You Pitch: How To Kick Ass In Your First Years of PR, by Ed Zitron. As the title reveals, this bo...
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Oct 08