Archive for the ‘0to5’ Category

Breaking Through on Wikipedia

Ah Wikipedia! The stand-alone source that almost everyone goes to when in need of instant information that is written in plain language on just about anything. With so many people using Wikipedia, adding your story to a wiki post can increase awareness, visibility, credibility, and traffic to your website.

Wikipedia can serve as a valuable channel when leveraged appropriately, in an unbiased way.

Here are 5 tips to posting on Wikipedia:

1 - Research: Before jumping into the Wiki-sphere, it is critical to review posts where you think your input would be suitable. It is best ...
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Nov 20

Graphic Design 101 — The Creative Brief

First things first: the Creative Brief.

So, what is a creative brief?

Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more than ever, creative briefs are a necessary first step. They provide a skeleton or blueprint for your creative approach, which includes well-identified and well-articulated summary of the key factors and variables that can impact a project. It also includes things like client preferences, information about competitors, business and brand goals, and project particulars. Attempting a project...
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Nov 13

5 New Ways to Increase Your Twitter Followers

"If you build it, they will come.”

Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an account (and getting the best handle name known to man), but the other half is what matters most – following and being followed. It’s essentially the entire premise of Twitter.

For PR specialists, Twitter can be a vital tool for disseminating messages, reading breaking news and reaching reporters or editors. Growing your followers can be tricky, but it’s n...
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Nov 04