Archive for the ‘0to5’ Category

Tips for Breakthrough PR Writing

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release, a pitch, a blog post, or just an email to a client. Not only is your work being judged by those paying your salary, but your peers and clients also form impressions about you based on how well you communicate. How we write is a key part of our personal brand.

In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the impor...
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Jan 28

10 (PR) lessons from my first Consumer Electronics Show

Last week, I attended my first CES. While I have sent numerous clients to the show and supported the PR outreach around their attendance, I had never physically attended the show.

Fortunately, I have been to many conferences, so I knew a lot about the Do’s and Don’ts, but CES is one of a kind – a show that attracts nearly 200,000 people in the tech industry. It can be an intimidating event for a first-timer like myself. My client has been exhibiting for a number of years, so that helped me to prepare, but there are a few lessons every PR-pro should know if they get a chance to att...
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Jan 20

Jobcase Teams with Zer0 to 5ive

Jobcase, a site that helps to connect the world’s workforce to empower them in their vocational, professional, and volunteering pursuits, has partnered with Zer0 to 5ive to assist in promoting its services through public relations and other marketing efforts. The engagement kicked off with a ChalkTalk and messaging session and will continue throughout the year.
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Jan 20

It’s time for B2B to get social

As B2B companies prepare their 2015 marketing plans and allocate dollars for various programs, it is important to optimize the value of social media and how far an investment in these channels can go to communicate your value proposition and engage your customers. When evaluating the best channel for your message, it is key to remain focused on your target audience. Determining which social media platforms you should allocate time and money to requires an evaluation of your target audience, your competitors, and your industry influencers social media behaviors.  These behaviors include not o...
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Jan 13

Valencell Turns Heads at CES

Zer0 to 5ive’s client Valencell, a leader in biometric wearable technology, attended CES 2015 to promote its robust, highly accurate and proven PerformTek biometric technology, which is licensed by industry leaders such as LG, Jabra and Intel. To support their attendance at the show, Zer0 to 5ive arranged for nearly 30 media briefings with top consumer, technology and business outlets. The show was a huge success for the company, resulting in millions of impressions both in social media and in the press.
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Jan 05