Archive for the ‘0to5’ Category
Top 5 Typeface Tips
1. Consider the brand and target audience.
Whether you are creating a piece to compliment an existing company, rebranding, or building a business from scratch, it is always important to consider the brand. Think about what the company does and what message they want to evoke. Is the company a fun fashion brand or a serious law firm? Typefaces can either help or hinder this process.
A wealth management company, for example, wants to elicit the feeling of trust and give the client a sens...