Archive for the ‘0to5’ Category

Top 5 Typeface Tips

Below is a quick guide to some of the fundamentals that are key for every designer to know.

1. Consider the brand and target audience.

Whether you are creating a piece to compliment an existing company, rebranding, or building a business from scratch, it is always important to consider the brand. Think about what the company does and what message they want to evoke. Is the company a fun fashion brand or a serious law firm? Typefaces can either help or hinder this process.

A wealth management company, for example, wants to elicit the feeling of trust and give the client a sens...
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Feb 12