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MOMENTOUS Keynote Speaker Grad Conn Proves the Benefits of Real-time Creative Optimization Paired with Programmatic Media Buying
Zer0to5ive worked with Rocket Fuel on its first virtual summit designed to promote its leadership in digital marketing. The result was MOMENTOUS 2015 hosted on November 11, 2015. Fourteen speakers from Microsoft, IBM, Forrester, Fast Company, Rocket Fuel, Marketo, Booyah Advertising, DISH and more explored the game-changing role of programmatic in today’s data-driven marketing.
One of the keynote speakers was Grad Conn, CMO Lead at Microsoft responsible for all central marketing activities for the $14B US commercial business. Conn’s session, titled “How the Modern Marketing ...