Archive for the ‘0to5’ Category

How to Rock Your Next Media Tour

Your client is about to make a big announcement or wants to promote the company’s latest campaign. You know what that means…time to plan another media tour. The question is, how do you make the most of the time and effort that goes into setting up a tour?

  Below are some tips you can use to help your client look like a rock star.

Time it Right – Give yourself four to six weeks to pitch the media. You need time to draft your pitch, research the appropriate media contacts, conduct the outreach and follow up. It’s rare that you’ll get responses on th...
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Apr 04