Archive for the ‘0to5’ Category

Cookies & Cognition: The Sesame Street Approach to Content Marketing

I hate to be the bearer of bad, awful news, but there isn’t a patented formula for successful content marketing. No matter how much we all wish that every post we publish would set the web on fire, rarely does that ever happen. More often than not, it feels like a cruel game of attrition trying to find the right topic, angle and frequency.

When Nothing Goes Right, Go Left
Let’s take a step back and simplify what content marketing is. Content Marketing Institute founder Joe Pulizzi explains in his thought-provoking book, Epic Content Marketing, that there are four pri...
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May 23

Tips for Partnering with your PR & Marketing Firm to Maximize Results

Whether you are redesigning your company’s website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide them on the path to success and stay involved so that your agency gets the direction they need to really shine, and you get the results you want. Here are some tips to maximize your agency relationship.

Define Success
Work with your agency and all major internal stakeholders to outline the deliverables and qualities of those deliverables. Get specific ab...
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May 03