Archive for the ‘0to5’ Category

The Benefits of Adding Video to Your Content Marketing Strategy

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a social medium. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses.   What Does Video Bring to a Content Marketing Strategy? Maximized engagement Cross-device targeting Brand authenticity and communication on a human level Cross-promotion with digital marketing initiatives Even Small- a...
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Don’t Join Social Media! Unless It’s for the Right Reasons

We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or jumping into Snapchat without a clue. Sometimes it works out and sometimes it doesn't, but that’s what it is to be human. In business though, joining the latest trend without considering all of the elements and possible effects can be costly or, even worse, damage your brand.

In the book 500 Social Media Marketing Tips, author Andrew Macarthy discusses the one big mistake that many bus...
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