Archive for the ‘0to5’ Category

Mastering the Art of Infographics for Public Relations Efforts

They say a picture is worth 1,000 words, but how about 1,000 hits? Information graphics, or more commonly known as “infographics” are graphic visual representations of information, data, or knowledge that help to present information quickly and clearly. It is hard to ignore the surge of infographics that you see every day in print, online and social media. From the USA Today Snapshot to Instagram to research reports, infographics are everywhere. [caption id="attachment_4087" align="alignleft" width="300"] Source: USA Today[/caption] Why have infographics become so popular? For ...
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How to Generate Tradeshow Buzz Like a PR Boss

Industry tradeshows are one of the oldest and most popular tools in the marketing toolbox for generating sales leads; they are also one of the most expensive. The industry average for a 20x20 tradeshow display costs between $40-$60K, according to ExhibitUSA – not including employee travel costs, hotel stays, food and beverage, audio and visual, alcohol, or entertainment. To almost no one’s surprise, tradeshows continue to be one of the most powerful tactics for companies seeking a direct return on investment. Where else can you meet face to face with prospective customers and partners w...
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