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10 Key Trends Shaping Tomorrow’s Crisis Environment
A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like a product failure or a personal scandal involving a top executive. Others build up slowly, like a growing customer service issue. Lately you can’t go online or turn on the TV without reading about a company’s or person’s public relations crisis unfolding. A PR crisis can rattle even the most seasoned PR professionals. When a company is not prepared for an unexpected situation, it can spiral out of control quickly, with PR professionals scrambling to do damage control. ...