Archive for the ‘0to5’ Category
Now Trending: How to Stay Current in the Ever-Changing World of Events
Business-to-business (B2B) event marketing offers prospects a chance to interact with a company and get a first-hand account of its products, services, brand and expertise. To be effective, events must make a lasting impact. As a result, events are trending towards a more inclusive, collaborative and blended experience for exhibitors and attendees alike. As BizBash founder, David Adler, puts it: “All experiences are morphing together into the festivalization of events.” Concerts are merging with conferences, industry tradeshows are adding consumer elements, and keynote speakers are passing...