Archive for the ‘0to5 Blog’ Category
5 Strategies to Promoting a Successful Webinar
For reasons too many to name, webinars continue to be one of the most popular strategies for leveraging content to drive qualified leads. There has been significant focus on creating great content over the past few years, for good reason, but the fact remains that no matter how good your content is, if people can’t engage with it, it’s all but useless.Have a plan. There is so much that goes into planning a successful webinar, but in order to start you need to ask yourself: Who are you targeting? What amazing content are you going to be presenting that is going to kn...
Zer0 to 5ive’s Veteran CEO Helps Young Entrepreneur Change the Lives of Veterans
Mastering the Art of Infographics for Public Relations Efforts
How to Generate Tradeshow Buzz Like a PR Boss
How Brands Benefit from Visual Storytelling – Tips from Pixar Alum Matthew Luhn
Maximizing Visibility for Medical Devices Throughout the FDA Approval Process
Pursuing FDA approval for your medical device can be an exciting time for any company in the healthcare space. Whether you are taking the path of the FDA’s premarket approval (PMA) process or the 510(k), the regulatory milestones along the way create multiple opportunities for a company to begin generating visibility and awareness for the product.
These key milestones include:Clinical Trials PMA/510(K) Submission Advisory Committee Meeting FDA Approval Launch
A PR strategy that beings at the start of clinical trials and keep key stakeholders inform...
The Keys to Successful Media Pitching
In order to foster a great relationship with a member of the media, a PR pro must first understand the keys to successful pitching. Understanding what a reporter is looking for will enable you to draft pitches that will not ...
The PR Times They Are A-Changing
“What exactly is public relations?” I get asked this question all of the time (side note: mainly from my mother). For years my answer always included some form of “we work with the media and journalists.” While this still holds true, the answer has shifted a bit as the public relations (PR) landscape has taken on new forms and new channels.
While traditional journalists are still present and relevant, bloggers are now also regular targets to pitch. Bloggers have quickly made their rise in the PR world, and in some cases can be equally or more influential...
GTM Planning for Health Tech Startups
This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!
I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
How to Leverage Cultural Fads to Maximize Marketing Efforts
A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.
In baseball, if you swing a second too la...