Archive for the ‘0to5 Blog’ Category

5 Strategies to Promoting a Successful Webinar

For reasons too many to name, webinars continue to be one of the most popular strategies for leveraging content to drive qualified leads. There has been significant focus on creating great content over the past few years, for good reason, but the fact remains that no matter how good your content is, if people can’t engage with it, it’s all but useless.

Have a plan. There is so much that goes into planning a successful webinar, but in order to start you need to ask yourself: Who are you targeting? What amazing content are you going to be presenting that is going to kn...
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Nov 07

Zer0 to 5ive’s Veteran CEO Helps Young Entrepreneur Change the Lives of Veterans

As a veteran of the U.S. Army, Zer0 to 5ive’s founder and co-CEO, Michelle Pujadas, is a big veteran supporter. Over the course of 15+ years, she served on active duty, in the Army Reserve and in the Individual Ready Reserve, achieving the rank of Captain and commanding a unit during the first Gulf War. When Michelle heard the story of Amira Idris, a social entrepreneur who is developing a wearable to address the ‘phantom limb pain’ that many amputees face, including military veterans, she knew she wanted to get involved. Idris’ startup, TheraV, has developed the ELIX, a wearable...
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Mastering the Art of Infographics for Public Relations Efforts

They say a picture is worth 1,000 words, but how about 1,000 hits? Information graphics, or more commonly known as “infographics” are graphic visual representations of information, data, or knowledge that help to present information quickly and clearly. It is hard to ignore the surge of infographics that you see every day in print, online and social media. From the USA Today Snapshot to Instagram to research reports, infographics are everywhere. [caption id="attachment_4087" align="alignleft" width="300"] Source: USA Today[/caption] Why have infographics become so popular? For st...
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How to Generate Tradeshow Buzz Like a PR Boss

Industry tradeshows are one of the oldest and most popular tools in the marketing toolbox for generating sales leads; they are also one of the most expensive. The industry average for a 20x20 tradeshow display costs between $40-$60K, according to ExhibitUSA – not including employee travel costs, hotel stays, food and beverage, audio and visual, alcohol, or entertainment. To almost no one’s surprise, tradeshows continue to be one of the most powerful tactics for companies seeking a direct return on investment. Where else can you meet face to face with prospective customers and partners w...
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How Brands Benefit from Visual Storytelling – Tips from Pixar Alum Matthew Luhn

There can be no doubt that Matthew Luhn is a master of visual storytelling. At only 19, he became the youngest animator to join The Simpsons while in its third season. Luhn later joined Pixar Animation Studios and collaborated on the most commercially successful and well loved movies of our time: Toy Story, Finding Nemo, Monsters Inc., Ratatouille, Up, Cars, Toy Story II and Toy Story III. From Hollywood to the boardroom, Luhn now advises Fortune 500 companies on how to successfully narrate their brand and connect to an audience through visual storytelling. On September 13th, the Chamber of...
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Maximizing Visibility for Medical Devices Throughout the FDA Approval Process

Pursuing FDA approval for your medical device can be an exciting time for any company in the healthcare space. Whether you are taking the path of the FDA’s premarket approval (PMA) process or the 510(k), the regulatory milestones along the way create multiple opportunities for a company to begin generating visibility and awareness for the product.

These key milestones include:

Clinical Trials PMA/510(K) Submission Advisory Committee Meeting FDA Approval Launch

A PR strategy that beings at the start of clinical trials and keep key stakeholders inform...
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The Keys to Successful Media Pitching

As public relations professionals, one of our main responsibilities is to build relationships with the media on behalf of our clients. Developing a good rapport with a member of the media can result in interview and byline opportunities you’ve pitched as well as opportunities where a reporter proactively reaches out to use a client as an expert in an upcoming piece.

In order to foster a great relationship with a member of the media, a PR pro must first understand the keys to successful pitching. Understanding what a reporter is looking for will enable you to draft pitches that will not ...
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The PR Times They Are A-Changing

“What exactly is public relations?” I get asked this question all of the time (side note: mainly from my mother). For years my answer always included some form of “we work with the media and journalists.” While this still holds true, the answer has shifted a bit as the public relations (PR) landscape has taken on new forms and new channels.

The Media

While traditional journalists are still present and relevant, bloggers are now also regular targets to pitch. Bloggers have quickly made their rise in the PR world, and in some cases can be equally or more influential...
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GTM Planning for Health Tech Startups

This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!

I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
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How to Leverage Cultural Fads to Maximize Marketing Efforts

A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.

Timing

In baseball, if you swing a second too la...
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