Archive for the ‘0to5’ Category

GTM Planning for Health Tech Startups

This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!

I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
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May 01

Top 3 Reasons Why PR Professionals Should Work From Home and the Office

By Alyson Kuritz

In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal environment for best employee performance. A recent survey found that 3.7 million employees (2.8% of the workforce) now work from home at least half the time and 80% to 90% of the U.S. workforce says they would like to telework at least part time.

There are pros and cons to both in public relations, which is why I theorize that a combination is the best way...
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Sep 27

Winter Retreat 2013

The ground was covered in snow, but our Zer0 to 5ive winter retreat warmed up our Philadelphia offices for a few days in December (quite literally in the conference room!)

Bringing the team together in this way was great — building and reinforcing the culture of Zer0 to 5ive, from the principals to the interns. Activities such as fun, educational presentations from team members or the 2013 review/2014 preview may be the official parts of the agenda, but the simple act of noshing on bagels and donuts with lots of coffee in the morning with different coworkers was just as valuable...
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Dec 20

10 Things I Never Thought I’d Know

This summer marks my seventh (!!) year since becoming a “professional”, and I can definitely say that I have learned more in my career than I ever did as a student. Working in this industry, there are challenges and decisions to be made every day that test your instincts and your ability to strategize, plan, and execute effectively. And I love it.

While there are many lessons learned that seem obvious, such as never opening up a conversation with a reporter with “did you see my email?” or always making sure there is a plan with measurable goals in place, there are a numb...
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Jul 23

Zer0 to 5ive’s Campaign with OraSure and “Magic” Johnson Recognized in PRWeek

Meghan Sinclair/CONAN

The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign was an integrated marketing program for the OraQuick® in-home HIV test and included Earvin “Magic” Johnson as the spokesman for the campaign. From a TV and radio tour to a multi-channel advertising effort, the Zer0 to 5ive, OraSure and Ferrara & Co. teams worked together to drive awareness of the OraQuick test and of the need for people to know their HIV status. Goin...
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Mar 28

The Importance of a Company Culture

How important is the culture of a company? Well, according to one of the most successful CEOs today, it’s exceedingly important. Warren Buffett, business magnate, investor, and CEO of Berkshire Hathaway, wrote in an annual letter to company shareholders, “culture, more than rule books, determines how an organization behaves.”

Company culture is defined as the personality of a company. It outlines the mission, values, ethics, expectations, goals, and work environment. From top executives to newly hired employees, a company should be connected by a common culture. For Googl...
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Mar 08

Fall Retreat 2012: Going for the Touchdown

For a couple of days in November, the entire Zer0 to 5ive team holed up in our Philadelphia offices for our Fall Retreat. The focus of this retreat was education and we were able to learn with some very hands-on activities that went beyond PowerPoint presentations and into the application of the principles.

There were some of the usual retreat activities, all with a football spin for fall: account reviews, a crash course from ouraward-winning creative group and way too much caffeine. However, the opportunity to brainstorm with local entrepreneurs on a variety of topics, includi...
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Meet Jennifer


Name: Jennifer Moritz
Title: Managing Principal
Education: University of Pittsburgh, B.A. in Journalism
Hobbies: Music, photography, independent film, traveling, food, visiting NYC playgrounds
Favorite TV Shows: Six Feet Under, Shameless, Homeland
Favorite Singer/Band: The Clash, REM, Radiohead, The Smiths, Simon and Garfunkel
Favorite Book: Franny and Zooey, J.D. Salinger
Favorite Sports Teams: Pitt Panthers
Greatest Accomplishment: Becoming a mom
PR/Marketing Advice: Always know your topic cold. If you have confi...
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Dec 06

Meet Bob


Name: Bob Minkus
Title: Senior Strategist
Education: Emory University, B.A. in Economics and Journalism
Hobbies: Photography, guitar, golf, reading and food
Favorite TV Shows: Currently, Boardwalk Empire and No Reservations
Favorite Singer/Band: Radiohead, Ray LaMontagne
Favorite Book: Too many to list, currently reading The Signal and The Noise by Nate Silver
Favorite Sports Teams: 4 for 4 on Philadelphia teams: Phillies, Eagles, Flyers and 76ers
Greatest Accomplishment: Renovating my house over a couple of years. Sleepin...
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Nov 19

What Sandy Teaches Us About How People Get Information Today

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions of the five boroughs were without power, including the entire southern third of Manhattan, with a stunning demarcation line at 39th street.

Naturally in a time of crisis, we all know the value of being “plugged in” to news reports and city press conferences for the current weather outlook, the state of the city, evacuation zones and what to do next. But what to do whe...
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Nov 09