Archive for the ‘Marketing’ Category
Maximizing Visibility for Medical Devices Throughout the FDA Approval Process
Pursuing FDA approval for your medical device can be an exciting time for any company in the healthcare space. Whether you are taking the path of the FDA’s premarket approval (PMA) process or the 510(k), the regulatory milestones along the way create multiple opportunities for a company to begin generating visibility and awareness for the product.
These key milestones include:Clinical Trials PMA/510(K) Submission Advisory Committee Meeting FDA Approval Launch
A PR strategy that beings at the start of clinical trials and keep key stakeholders inform...
GTM Planning for Health Tech Startups
This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!
I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
Using Surveys for PR Buzz
Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and be interesting to the public.
There are multiple ways so conduct surveys - phone, online, focus groups - but among the easiest is using an online survey company, such as SurveyMonkey, which enables you to create and deploy surveys quickly and easily.
How do you create a survey that will produce interesting content, and what do you then do with that content? Below are some tips for ...
Experiential Marketing: The Secret to Building Brand Loyalty
In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.
Experiential marketing, also referred to as event marketi...
The Benefits of Adding Video to Your Content Marketing Strategy
Don’t Join Social Media! Unless It’s for the Right Reasons
Cookies & Cognition: The Sesame Street Approach to Content Marketing
Tips for Partnering with your PR & Marketing Firm to Maximize Results
3 Things to Consider for Your 2016 Marketing Strategy
Top Three 2016 Website Trend Predictions
The web is an ever-evolving platform. For a business to appear credible as well as functional for their users, staying on-trend is imperative. Great web design also plays a major factor in engaging viewers enough to read more about the company’s product or service and enticing them to take further action, whether that means getting in touch or downloading a piece of useful information.
2016 web design trends stem from various things, but the main idea being that many users are visiting a website on their mobile device prior to viewing the site on their desktop or laptop. In ...