Archive for the ‘Media Relations’ Category

How to Generate Tradeshow Buzz Like a PR Boss

Industry tradeshows are one of the oldest and most popular tools in the marketing toolbox for generating sales leads; they are also one of the most expensive. The industry average for a 20x20 tradeshow display costs between $40-$60K, according to ExhibitUSA – not including employee travel costs, hotel stays, food and beverage, audio and visual, alcohol, or entertainment. To almost no one’s surprise, tradeshows continue to be one of the most powerful tactics for companies seeking a direct return on investment. Where else can you meet face to face with prospective customers and partners w...
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The Keys to Successful Media Pitching

As public relations professionals, one of our main responsibilities is to build relationships with the media on behalf of our clients. Developing a good rapport with a member of the media can result in interview and byline opportunities you’ve pitched as well as opportunities where a reporter proactively reaches out to use a client as an expert in an upcoming piece.

In order to foster a great relationship with a member of the media, a PR pro must first understand the keys to successful pitching. Understanding what a reporter is looking for will enable you to draft pitches that will not ...
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The PR Times They Are A-Changing

“What exactly is public relations?” I get asked this question all of the time (side note: mainly from my mother). For years my answer always included some form of “we work with the media and journalists.” While this still holds true, the answer has shifted a bit as the public relations (PR) landscape has taken on new forms and new channels.

The Media

While traditional journalists are still present and relevant, bloggers are now also regular targets to pitch. Bloggers have quickly made their rise in the PR world, and in some cases can be equally or more influential...
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Four Tips to Getting Client Coverage When They Have No News

A client with a strong pipeline of newsworthy announcements is as exciting as winning the lottery to most PR professionals. The media craves hard numbers, customer partnerships, funding, and new products. More often than not, however, early stage companies don’t have a never-ending stream of announcements. This can be a major challenge, but nearly ten years in the industry and numerous start-up clients have given me some great ways to make sure that a lack of hard news doesn’t mean a lack of great hits.

Look to Executives and Unique Employees

It might be time to refre...
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