Archive for the ‘Video’ Category
The Benefits of Adding Video to Your Content Marketing Strategy
Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a social medium. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses. What Does Video Bring to a Content Marketing Strategy? Maximized engagement Cross-device targeting Brand authenticity and communication on a human level Cross-promotion with digital marketing initiatives Even Small- a...