Archive for the ‘Website’ Category

Cookies & Cognition: The Sesame Street Approach to Content Marketing

I hate to be the bearer of bad, awful news, but there isn’t a patented formula for successful content marketing. No matter how much we all wish that every post we publish would set the web on fire, rarely does that ever happen. More often than not, it feels like a cruel game of attrition trying to find the right topic, angle and frequency.

When Nothing Goes Right, Go Left
Let’s take a step back and simplify what content marketing is. Content Marketing Institute founder Joe Pulizzi explains in his thought-provoking book, Epic Content Marketing, that there are four pri...
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May 23

Tips for Partnering with your PR & Marketing Firm to Maximize Results

Whether you are redesigning your company’s website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide them on the path to success and stay involved so that your agency gets the direction they need to really shine, and you get the results you want. Here are some tips to maximize your agency relationship.

Define Success
Work with your agency and all major internal stakeholders to outline the deliverables and qualities of those deliverables. Get specific ab...
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May 03

How to Rock Your Next Media Tour

Your client is about to make a big announcement or wants to promote the company’s latest campaign. You know what that means…time to plan another media tour. The question is, how do you make the most of the time and effort that goes into setting up a tour?

  Below are some tips you can use to help your client look like a rock star.

Time it Right – Give yourself four to six weeks to pitch the media. You need time to draft your pitch, research the appropriate media contacts, conduct the outreach and follow up. It’s rare that you’ll get responses on th...
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Apr 04

3 Things to Consider for Your 2016 Marketing Strategy

One of the most exciting things about working in marketing is the ever-evolving nature of customer behavior. The challenge that results is in keeping up with trends that our marketing forefathers could never have even imagined! Here are three drivers not to be ignored in 2016:  

Content Driven Search Traffic
For some people, SEO has become more about outsmarting search engines than providing good quality content for people. Google has made great strides in improving its algorithms to ensure a greater quality of search results. As it moves more and more in the direc...
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Mar 21

Top Three 2016 Website Trend Predictions

The web is an ever-evolving platform. For a business to appear credible as well as functional for their users, staying on-trend is imperative. Great web design also plays a major factor in engaging viewers enough to read more about the company’s product or service and enticing them to take further action, whether that means getting in touch or downloading a piece of useful information.

2016 web design trends stem from various things, but the main idea being that many users are visiting a website on their mobile device prior to viewing the site on their desktop or laptop. In ...
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Zer0 to 5ive Unveils Bridg-it’s New Website

Bridg-it has a new look, thanks to a brand new website designed and developed by Zer0 to 5ive. The site is a longform site that incorporates the Company’s new messaging and approach to market.

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Dec 07

Davey Award – Silver Award Winner in 2 Categories

Zer0 to 5ive was awarded two silver 2014 Davey Awards for developing the South Sixteen website,, and print brochure. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.
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Oct 27

5 In-Browser Tools That Make a Web Developer’s Life Easier

A web developer’s life is often burdened with the task of writing thousands upon thousands of lines of code and sometimes, it’s nice to have little shortcuts to ease up some of the load. Below are five tools that I have found to be incredibly helpful for streamlining the process.

1. Blind Text Generator

Need filler text for that page design? This dummy text generator has the standard Lorem Ipsum, as well as passages from Cicero, Werther, and my favorite, Kafka! What makes Blind Text Generator different from other dummy text sites is its ability to automaticall...
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The Importance of the Web Design Process

From my experience, the number one way to make a web design and development project go smoothly is by having a good process in place. In an environment such as a client-focused agency, having a proven, thought-out process not only makes things run seamlessly for those working on the project, but it also reassures the client that their project is organized and the nuances of their unique project will be well-considered.

Here at Zer0 to 5ive, we have a very well defined, five-step process for web design and development. Each part of the process is not only individually important, ...
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Apr 11 is a Davey Award Winner!

We are proud to announce that Zer0 to 5ive has been awarded a 2012 Davey Award for developing the Active Risk website:

The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

The Davey is judged by the International Academy of the Visual Arts, an invitation-only...
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Nov 02