Posts Tagged ‘Branding’

How Brands Benefit from Visual Storytelling – Tips from Pixar Alum Matthew Luhn

There can be no doubt that Matthew Luhn is a master of visual storytelling. At only 19, he became the youngest animator to join The Simpsons while in its third season. Luhn later joined Pixar Animation Studios and collaborated on the most commercially successful and well loved movies of our time: Toy Story, Finding Nemo, Monsters Inc., Ratatouille, Up, Cars, Toy Story II and Toy Story III. From Hollywood to the boardroom, Luhn now advises Fortune 500 companies on how to successfully narrate their brand and connect to an audience through visual storytelling. On September 13th, the Chamber of...
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Happy New Year from Zer0 to 5ive!

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010.

Key Marketing Take-Aways From 2009

1. Your message and brand fundamentals are as critical as ever

2. The addition of a multitude of new channels via social media only means that it is more important than ever to understand who your audience is and where they get their information

3. The press release is not dead – in fact it is more versatile and useful than ever before

4. SEO is critical, but it must b...
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Jan 11

How a brand new product turned into a brand refresh

If you’re like me, you probably hear or read about a new product every 30 seconds.  I suspect that, also like me, you don’t remember more than a handful of those products.

But if you are the one launching a product to audiences within your own industry, they’ll be sure to stand up and take notice, right? Well unless you just launched the next iPhone, it can be a challenge – a big one!

In the fall of last year, we faced such a challenge with a client in the financial technology sector – CashEdge. Their services enable financial institutions to engage customer...
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Mar 12

The importance of storytelling


Image Credit: Mike Finklestein via
Flickr/CreativeCommons

Every brand has a story to tell. Finding that story is the tough part. Tougher still is crafting that story into something compelling.

As communicators, storytelling is at the core of what we do. We uncover, craft and find the right audiences for stories that convey — directly or indirectly — the messages we want customers to hear. In years past, telling our stories was simple: we pitched reporters, produced print ads and talked with prospects at trade shows. Today, we have untold numbers of channels with whi...
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