Posts Tagged ‘byline’

Five Steps to Ghost Writing the Perfect Byline

A byline article is a great opportunity for a client to tell their story. They can use their own words and voice and are typically positioned as an industry thought leader. Often written by public relations professionals, these articles are published with the client’s name. For PR pros, that means delivering a well thought out and written piece. Luckily, with a little planning and attention to detail, your byline article can be perfect. Here are a few tips to remember:

Research: This sounds simple, but there are many factors you need to consider before writing. Reading past inte...
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Sep 01