Posts Tagged ‘Design’

Using White Space to Improve Users’ Website Experience

In design, white space is the negative space between all of the content and supporting graphics. (White space is not necessarily “white,” it can actually be any color or part of an image.)

If utilized correctly, white space is one of the most important aspects of a website’s design. By including a healthy balance of content, graphics, and white space, the viewer can easily digest the important information – the content – and be directed to relevant calls to action.

White Space in Website Design:

Highlights Key Information – There are many ways to hi...
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Dec 01

Graphic Design 101 — The Creative Brief

First things first: the Creative Brief.

So, what is a creative brief?

Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more than ever, creative briefs are a necessary first step. They provide a skeleton or blueprint for your creative approach, which includes well-identified and well-articulated summary of the key factors and variables that can impact a project. It also includes things like client preferences, information about competitors, business and brand goals, and project particulars. Attempting a project...
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Nov 13

Don’t let the bullets kill your next presentation


How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It's an all-too-common malady among presenters. Matt Helmke, a senior strategist here at 0to5, is one who is not afflicted with this illness. Recently, Matt produced a slide presentation where he discussed the best practices in presentation design, development and delivery based on Garr Reynold’s seminal book, Presentation Zen. Reynolds is an internationally acclaimed presentation designer and communications expert living in Japan whos...
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