Posts Tagged ‘marketing’

For reasons too many to name, webinars continue to be one of the most popular strategies for leveraging content to drive qualified leads. There has been significant focus on creating great content over the past few years, for good reason, but the fact remains that no matter how good your content is, if people can’t engage with it, it’s all but useless.

This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!

I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
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A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.

Timing

In baseball, if you swing a second too la...
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In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.

Experiential marketing, also referred to as event marketi...
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Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers.

Turns out, these products had some genius behind them. That genius is called ZAG.

So, what is ZAG? Marty Neumeier describes it in his book, Zag: The Number One Strategy of High-Performance Brands, as the embodiment of what it means to be different.

Today, we all have a need for speed. Amazon ships overnight, Seamless delivers everywhere, messages send in seconds, and what used ...
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Fortunately, I have been to many conferences, so I knew a lot about the Do’s and Don’ts, but CES is one of a kind – a show that attracts nearly 200,000 people in the tech industry. It can be an intimidating event for a first-timer like myself. My client has been exhibiting for a number of years, so that helped me to prepare, but there are a few lessons every PR-pro should know if they get a chance to att...
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Hours are spent sorting through media databases and vetting reporters to get that “perfect list.” As a result, the media list becomes the first place many PR professional go to find a reporter to pitch.

While this is a great first step, it is equally important to remember that every reporter that could be targeted for your story may not be in your list.  Hav...
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