Posts Tagged ‘Social Media’

How Optimization Influences Communications

Why are you reading this blog post? That, I’m not really sure about. Who are you? Why are you reading this blog post? I can take a good guess. You probably have marketing, communications or PR in your profile somewhere. Chances are, you’ve read a post on a similar subject or even read something on the Zer0 to 5ive blog before. If our readership mirrors a site such as MarketingProfs, you are likely a professional at a small or medium-sized business in North America. How do I know this? Because we’re inside an optimization loop. It’s similar to the social media bubble of our own de...
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Jan 09

How to Leverage Cultural Fads to Maximize Marketing Efforts

A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.

Timing

In baseball, if you swing a second too la...
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5 New Ways to Increase Your Twitter Followers

"If you build it, they will come.”

Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an account (and getting the best handle name known to man), but the other half is what matters most – following and being followed. It’s essentially the entire premise of Twitter.

For PR specialists, Twitter can be a vital tool for disseminating messages, reading breaking news and reaching reporters or editors. Growing your followers can be tricky, but it’s n...
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Nov 04