Zer0 to 5ive News Archive

November 2007

Zer0 to 5ive Featured in DM News

Zer0 to 5ive has been featured in leading marketing trade publication, DM News, for its “Knock-out” campaign for client, CashEdge. CashEdge turned to Zer0 to 5ive to implement a strategic campaign to promote its industry-leading online account opening and funding products, as well as introduce a new customer acquisition product for the call center. Zer0 to 5ive developed the “Knock-out” campaign, which included HTML emails, two separate direct mailings – one of postcards, the second with branded boxing gloves, telemarketing, a webinar and a whitepaper. The results included multiple new business leads and positive recognition from customers and prospects alike, as well as 16 unique institutions participating in the webinar, more than 10,000 email opens and 89 impressions for each direct mail.

January 2007

Zer0 to 5ive Tapped by China-based Taikong to Develop US Go-To-Market Strategy

Zer0 to 5ive has been engaged by Taikong, a CS Centerpoint partner company, to develop the Company’s go-to-market strategy for the US market. Zer0 to 5ive will develop the entry strategy through the agency’s proprietary RoadMap process.