Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
Media monitoring was never really about the media. It was always representing something far more valuable: understanding what people think, what they’re saying, and where the cultural current is headed. The problem is that most…
Learning how to effectively lead teams is a key skill that can be applied in any industry. And, the good news is management is a skill anyone can get better at over time. In her…
When you’re a B2B tech company and a prospective customer starts evaluating who to work with, they’re not just comparing features or pricing. They’re trying to answer a much more human question: “Can I trust…
In PR, we talk about strategy constantly. It’s in every deck, every proposal, every client conversation. But if you step back, a lot of what most people call “strategy” isn’t strategy at all, but a…
Education leaders are entering spring with a sense of recalibration. Across both K–12 and higher education, institutions are navigating a complex mix of policy uncertainty, enrollment pressure, workforce shifts, and ongoing questions about how we…
If you work in PR long enough, you learn one thing fast: the rules always change. First, it was moving from print to digital. Then, SEO over all else. Next, social algorithms rewrote how stories…
When brands think about PR success, they often picture their names and companies in major outlets, such as The Wall Street Journal, The New York Times, CNN, or CNBC. However, the reality is that most…
It’s taken me a little bit to fully wrap my head around my first CES experience – it certainly was “big.” From proof-of-concept startups to some of the largest players in consumer electronics, there was…
Last week, I attended the Consumer Electronics Show (CES) in Las Vegas for the very first time. As a technology-focused PR professional, CES had long been on my career bucket list – an opportunity delayed…
For years, search engine optimization (SEO) has been the key to increasing the authority and visibility of brands. Today, new forms of search optimization are gaining traction: artificial intelligence optimization (AIO), answer engine optimization (AEO),…
