Zer0 to 5ive News Archive

December 2010

Zer0 to 5ive Wins Branding and PR Engagement with Smart Destinations

Zer0 to 5ive expands it travel expertise with the addition of another travel technology company to its client list. Smart Destinations, provider of Go City Cards and Explorer Passes, has engaged Zer0 to 5ive to refine its brand strategy and raise the visibility of its products in the US market. Zer0 to 5ive will work with Smart Destinations to develop and execute an integrated communications campaign designed to raise awareness of, and interest in, its products among US travelers.

June 2010

Zer0 to 5ive Wins Another Silver Anvil Award

anvil-21Zer0 to 5ive recently added another award to our extensive list of accolades. This time it was the industry coveted PRSA Silver Anvil! Considered the icon of best public relations practices, the Silver Anvil is awarded annually to organizations that meet the highest standards of performance in the industry. Symbolizing the forging of public opinion, the Silver Anvil recognizes successful programs that incorporate sound research, planning, execution and evaluation.

0to5 won this year’s Silver Anvil in Integrated Communications in recognition of their work on CashEdge.Inc’s innovative “Popmoney” campaign.

The campaign was a tremendous success exceeding all goals and ultimately resulting in tremendous media coverage, seven new customers and a pipeline of hundreds of prospects. The campaign achieved more than 250+ million media impressions, including more than 150 articles, 25 interviews, 5,000+ release postings, 85+ tweets and retweets.

Our special thanks goes out to CashEdge Inc. and everyone who helped make this campaign such a smashing success!

By the Zer0 to 5ive Team

June 2010

Zer0 to 5ive Wins Silver Anvil for Popmoney Campaign

Zer0 to 5ive was honored with the prestigious Public Relations Society of America (PRSA) Silver Anvil award for its launch of CashEdge’s Popmoney P2P payments service. The award named the Popmoney launch campaign as the best in the industry in the Integrated Communications: Business to Business category. The integrated campaign launched the Popmoney brand and generated widespread national, business and consumer awareness. This is the third Silver Anvil award for Zer0 to 5ive.

May 2010

Zer0 to 5ive Selected for Branding and Launch of New Digital Pathology Technology

Omnyx, a joint venture of GE Healthcare and University of Pittsburgh Medical Center (UPMC), has engaged Zer0 to 5ive to help launch its first-of-a-kind digital pathology solution. Zer0 to 5ive was selected for its history of success launching medical device and healthcare technologies. The agency will help develop a go-to-market strategy and integrated marketing communications launch plan for the solution. The engagement will also include the creation of marketing collateral and a complete redesign of the corporate website.

March 2010

Zer0 to 5ive Expands Financial Services Expertise with Wincor Nixdorf

Zer0 to 5ive has added another financial services industry leader to its client list. Wincor Nixdorf Inc., one of the world’s leading providers of IT solutions and services to retailers and retail banks, has engaged Zer0 to 5ive to raise its visibility in the US market. Zer0 to 5ive will work with the banking and retail divisions to develop and execute an integrated communications campaign designed to raise awareness among national, business and trade audiences.