Zer0 to 5ive News Archive

December 2012

Zer0 to 5ive Selected to Execute Rebrand for Integrated Benefit Services

Zer0 to 5ive was chosen to execute the rebranding and website development for leading employee benefits firm, Integrated Benefit Services, Inc. Headquartered in the Philadelphia area, Integrated Benefit Services has a 20-year track record of excellence in providing employee benefits. As the company looks to expand its services and stay at the forefront of its industry, Zer0 to 5ive will be creating a brand that reflects the experience, passion and success of the Integrated Benefit Services team.

November 2012

Zer0 to 5ive Wins 2012 Davey Award for Developing Active Risk Website

Zer0 to 5ive was awarded a 2012 Davey Award for developing the Active Risk website, www.ActiveRisk.com. The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

October 2012

Zer0 to 5ive Creates “Greater Newark: It All Adds Up” Brand and Website

When the greater Newark, DE area looked to position itself as a hub of technology and innovation, it looked to Zer0 to 5ive for help. Working with the University of Delaware, the City of Newark and the New Castle County Chamber of Commerce, Zer0 to 5ive developed a brand for the region that spoke to its multiple assets. Working closely with the team, Zer0 to 5ive developed the logo, tagline, messaging and website (www.greaternewarkde.com). Greater Newark: It All Adds Up was unveiled on October 23rd.

September 2012

Zer0 to 5ive Chosen to Build Brand for Big Data Company, Splice Machine

Zer0 to 5ive has been picked to create the visual identity, develop a website and implement a comprehensive PR campaign for up and coming Big Data company Splice Machine. Based in San Francisco, Splice Machine is the developer of large-scale SQL databases for Big Data applications. By following the proven Zer0 to 5ive messaging process, Zero to 5ive will create differentiated messages to complement the new brand and position the Company in the Big Data space.

August 2012

MacuLogix Taps Zer0 to 5ive for Website and PR

MacuLogix, which is currently developing a patient-friendly test for the early detection of Advanced Macular Degneration has tapped Zer0 to 5ive for messaging and positioning, website development and an ongoing PR program to launch their product into the market.

April 2012

Zer0 to 5ive Launches Active Risk Website

Zer0 to 5ive worked with Active Risk, an industry leading Enterprise Risk Management (ERM) solution provider, to launch their new website, www.ActiveRisk.com. Zer0 to 5ive lead the executive team through a Chalk Talk messaging session before designing the site to represent the Company’s new strategic direction. Active Risk launched the website at the beginning of April, prior to holding its annual international sales meeting.

March 2012

Zer0 to 5ive Spearheads the Launch of Beerjobber.com

Beerjobber.com, the first and only online marketplace for craft beer tapped Zer0 to 5ive to lead a media relations campaign to kick of its launch. Targeting national trade and consumer print and online media and well as top tier tech trades, Zer0 to 5ive’s goal was to drive visitors to the website and ultimately, secure Beerjobber’s first customers. As a result of the 6 month launch, Zer0 to 5ive secured over 500 press release pick-ups and over 30 unique media placements for Beerjobber including The New York Times, Esquire, The Wall Street Journal, Thrillist and Eater.

March 2012

Zer0 to 5ive Selected by Media Enterprises to Reinvigorate Sales of the Gyro Bowl

Zer0 to 5ive was selected by leading direct response company Media Enterprises, Inc. to reinvigorate sales and help raise awareness of the Gyro Bowl – a kid-proof bowl that uses 360-degree technology to keep items inside – the bowl stays open-side up, no matter which way a child decides to twirl it, throw it or dump it. Zer0 to 5ive issued a broadcast campaign strategy around National Cereal Day (March 7) and leveraged Skype to increase coverage without travel costs. As a result, Zer0 to 5ive secured a total of five broadcast segments. Public Relations helped contribute to a 46 percent increase in web orders on National Cereal Day than any other day that week. With the help of a little creativity and “out of the box thinking,” the objective to increase awareness of the Gyro Bowl was a success.

February 2012

Zer0 to 5ive Online Consumer Campaign Highlighted in PRWeek Magazine

Zer0 to 5ive was recently featured in PRWeek for the success of an online holiday shopping campaign for its client GENCO ATC. The goal of the campaign was to generate awareness and visibility for NoBetterDeal.com (GENCO ATC’s online consumer website) and drive new users and sales. The results included approximately 20 stories/segments including Fox News, NBC Atlanta and Men’s Fitness, an increase in overall revenue by 83%, and an increase in site visits by 50% to more than 400,000 (metrics compared December 2010 to December 2011). Download the article.

February 2012

Zer0 to 5ive Helps “Save Gen X” with Financial Awareness Campaign

FiPath, the only independent site that provides financial content and collaboration for both consumers and advisors, engaged Zer0 to 5ive to help “Save Gen X”. Only one in 10 Gen-Xers (29-49) is very confident about being be able to maintain their standard of living when they retire. To help drive awareness of the importance for all Americans to plan for their financial future, on January 23, 2012, Zer0 to 5ive helped FiPath launch the Save Generation X! Campaign. FiPath pledged to donate $1 to reduce the Social Security debt for every new member who joins the FiPath community through the campaign. Once signed up, new members can fill out a short survey to find out their retirement score and see how they stack up against their peers, and get educated on important topics that help plan for their financial future.