Zer0 to 5ive News Archive

December 2013

Zer0 to 5ive Chosen to Develop Atlas Websites

When Atlas Energy and Atlas Resource Partners decided it was time to update their websites, it looked to Zer0 to 5ive for help. Having worked together on creative programs in the past the teams knew they could work together to develop an easy-to-navigate site with clear messaging.

November 2013

Zer0 to 5ive Chosen to Develop Argosy Capital Websites

Argosy Capital is an investment firm that invests entrepreneurial capital in experienced business partners in two asset classes: lower middle market operating companies and real estate. When the team decided it was time to update its website with a new focus on enhancing its users’ experience, the firm approached Zer0 to 5ive to perform the project.

October 2013

Zer0 to 5ive Chosen to Develop and Execute PR Program for 3Pillar Global

3Pillar3Pillar Global, a growing software development company out of Fairfax, VA with a stellar track record of success, has chosen Zer0 to 5ive to support its efforts in building brand and awareness, and positioning itself as the leader in software product development with an aggressive, multi-faceted media relations program. The support will include bylines, awards, aggressive pitching, writing and press release support, and media support at the Company’s numerous industry events.

September 2013

Zer0 to 5ive Selected for Brand and Website Development

Zer0 to 5ive has been selected to develop the brand and website of a new real estate property being developed by PRG Real Estate.  Located in Roanoke, Virginia the property is the only modern new construction property in the area.  The engagement includes the naming, branding, and sales and marketing collateral development for the property as well as the design and development of a website.

August 2013

Zer0 to 5ive Brings New “Energy” to Mall Activation Events

Zer0 to 5ive was chosen to spearhead consumer activation events at the King of Prussia and Cherry Hill malls for one of the nation’s largest energy providers. The energy company has partnered with Ben & Jerry’s to give away free ice cream at these locations to support a special 2 cent Sunday offering for new customers. Cheerleaders from the Philadelphia Eagles will also be on hand to help draw attention! Zer0 to 5ive’s support will include sponsorship management, vendor communications, mobile application creation, and on-site support.

June 2013

Zer0 to 5ive Selected for Website Development and Integrated Marketing Program

The Institute of Student Achievement (ISA) is a non-profit organization with a mission to increase student achievement in underperforming and underserved schools.  Zer0 to 5ive has been tapped to help ISA develop a new website, new marketing materials and develop an integrated marketing campaign which combines a targeted communications program with a proactive marketing program.  Its goal is to build its brand, communicate its successes and increase the number of ISA partner schools in targeted communities.

May 2013

Zer0 to 5ive Wins Silver Anvil Award for Excellence for Work on World Risk Day Launch

The Public Relations Society of America (PRSA) has recognized Zer0 to 5ive’s work with a Silver Anvil Award for Excellence in the category of Business to Business: Events. Zer0 to 5ive was tapped by client Active Risk, a leading provider of Enterprise Risk Management software solutions, to develop a comprehensive marketing and communications plan for the launch of the first World Risk Day (WRD). As a result of our work, WRD generated 1,200 registered participants from around the world, and over 2,200 session registrations. Active Risk and WRD were covered in 50 separate articles/podcasts/videos, resulting in over 8M impressions, including coverage in the Wall Street Journal, The New York Times, TheStreet.com (twice), Risk Management Magazine, and Risk Management Monitor.

May 2013

Zer0 to 5ive Founder and co-CEO Named One of Philadelphia SmartCEO’s 25 Powerhouse Women Leaders

nullIt’s been a great week for the Zer0 to 5ive team! On Tuesday, we found out that our founder and co-CEO, Michelle Pujadas, was named as one of Philadelphia SmartCEO’s 25 Powerhouse Women Leaders!

A panel of Greater Philadelphia business leaders sorted through hundreds of nominees to eventually choose this year’s 25 winners – all of whom will be honored at the 2013 Brava! Awards on July 24th for their accomplishments in business and their dedication to the community.

If you don’t know much about Michelle, here’s a quick rundown. With more than 25 years of marketing and communications experience, Michelle founded Zer0 to 5ive in 1999. She loves working with our clients and has experience in every facet of marketing and brand development, from PR to creative and everything in between. A former Captain in the Army (who also went to Airborne School and commanded a unit during the first Gulf War) and a marathon runner turned some-time yogi, Michelle certainly embodies what it means to be a “powerhouse,” both in and out of the office!

The entire Zer0 to 5ive team extends our congratulations to Michelle on this impressive accomplishment (does this mean a company lunch?!)!
Want to learn more about Zer0 to 5ive and our dynamic and award-winning team? Follow us on Twitter @Zer0to5ive and on Facebook athttps://www.facebook.com/Zer0to5ive.

March 2013

Zer0 to 5ive Gives MacuLogix a “New Look”

MacuLogix, a pioneer in the early detection and tracking of age-related macular degeneration (AMD), tapped Zer0 to 5ive to help develop its website, generate awareness among key stakeholders, and lay the groundwork for FDA clearance of its products. To support this effort, Zer0 to 5ive has successfully launched a new website, which reflects the new messaging and positioning the team developed with MacuLogix and is built to scale with the company and its ongoing marketing initiatives.

January 2013

Zer0 to 5ive Tapped to Lead OraSure OTC Activation Campaign

OraSure tapped Zer0 to 5ive to lead its “Make Knowing Your Thing Today” campaign. Highlights included a media day with Earvin “Magic” Johnson appearing on leading national shows such as CBS News, MSNBC, The Talk and Conan to talk about the campaign and the OraQuick test. The awareness campaign is part of an integrated national marketing program that includes events, as well as national and local radio, outdoor advertising, television, print and digital advertising. To date, there have been more than 130 articles, broadcast and radio segments about the campaign.