Leadership

Zer0 to 5ive’s leadership team reflects more than 100 years of hands-on marketing, branding, communications and business experience.

We’ve compiled a team of strategic thinkers, innovative minds, skilled creatives and savvy media relations professionals. Individually, we bring different and unique skills to the table. Together, we provide the experience and expertise to drive measurable results for each and every client we service.

Please click on a name below to view the bio.

Michelle Pujadas
| Founder & Co-CEO

Michelle specializes in developing strategic marketing and communications programs that deliver measurable results. With more than 25 years of marketing and communications experience, Michelle understands what it takes to “make marketing count” and has done so for more than 100 clients ranging from small start-ups to large, public companies.

Michelle founded Zer0 to 5ive in May 1999 after recognizing that traditional agencies don’t have the depth of experienced resources to provide the research and strategic marketing expertise that many companies need. By combining research and strategy with implementation services, such as public relations and creative, Zer0 to 5ive provides a single point of accountability and knowledge for its clients. As a result, clients and the Zer0 to5ive team are better informed, better aligned and better armed to reach their marketing goals.

Since 1999, Zer0 to 5ive has delivered award-winning marketing, strategy and communications services to more than 150 companies. Representing some of the most exciting technology companies in the industry, these clients came to Zer0 to 5ive because of its reputation for sound marketing fundamentals, a clear understanding of technology and technology market adoption and the ability to translate marketing strategies into actionable tactics. Along the way, Michelle has worked with industry leaders such as OraSure Technologies, Apple Computer, Pearson, SunGard Higher Education, Edison Schools, AuthenTec, CashEdge, AuthenTec, Safeguard Scientifics, QuadraMed, Novitas Capital, eMoney Advisor and CS Technology, among others. Under her leadership, Zer0 to 5ive has won the Silver Anvil Award of Excellence (4x), the Big Apple Award (3x) and two Communicator Awards for its public relations and creative implementation.

Michelle’s background also includes a variety of high-profile positions including Vice President of Marketing for Safeguard Scientifics, where she was responsible for building Safeguard into a nationally recognized brand and won two Telly Awards; Senior Vice President at Ketchum Public Relations where she created and ran the technology practice group at Ketchum/Pittsburgh; and as Vice President and Director of the Pittsburgh office of Crescent Communications. In 1999, Michelle won a Silver Anvil from the Public Relations Society of America for her outstanding achievements in the Integrated Marketing, Business-to-Business category for i2 Technologies’ 1998 Planet Conference. It was the first Silver Anvil associated with a technology company that Ketchum had ever received.

Michelle holds a bachelor’s degree in Technical Writing and Editing from Carnegie Mellon University.

Home:
Devon, PA

Little known fact:
Ran the Pittsburgh Marathon

Best way to keep a
competitive edge:
Read!

Goal yet to be achieved:
Writing a marketing book

Word that best describes you:
Focused

Most important lesson learned:
Never assume

Most influential book:
Crossing the Chasm by Geoffrey A. Moore

What you wanted to be when you were 8 years old:
9!

Last words:
Marketing counts — always

Santiago Pujadas
| Co-CEO

Santiago Pujadas is the co-chief executive officer at Zer0 to 5ive. As co-CEO, he is responsible for the growth and strategic direction of the company and its offices in New York and Philadelphia, as well as providing strategic counsel to key clients.

Santiago has 30 years of experience as an executive in general management, marketing and project management and brings extensive business experience and a strong understanding of the role of marketing and communications as a key driver for company success.

At Zer0 to 5ive, Santiago has worked with executives from notable industry leaders, including Apple, OraSure Technologies, Omnyx/GE Healthcare and Optimum Lightpath/Cablevision, among others, to help define and implement their communications and marketing programs.

Prior to Zer0 to 5ive, Santiago served as president of Wesdyne International, a wholly owned subsidiary of Westinghouse Electric Company and the largest worldwide robotics inspection company in the electric utility industry. At Wesdyne, he managed a $100 million P/L and established the company’s strategic direction, resulting in significant increases in both market share and profitability.

Santiago is also active in the community serving on the boards of Flite and the Suburban Seahawks Club. In 2011, along with his wife, the Devon Horse Show named him Volunteer of the Year. He also serves on the board of The Bermuda Maritime Museum and the Leadership Committee of the Institute for Student Achievement.

Santiago has a bachelor’s degree in Industrial Management / Mathematics from Carnegie-Mellon University and a master’s degree in Industrial Administration from CMU’s Tepper School of Business.

Home:
Devon, PA

Most important lesson learned:
Stick to the fundamentals

Person you would most want to meet:
I’ve always marveled how a little guy like Mark Spitz had the physical strength, the will and endurance to accomplish what he did.

What you wanted to be when you were 8 years old:
A baseball player

Last word:
Next

Jennifer Moritz
| Managing Principal

Jennifer has more than 20 years of experience in public relations and marketing strategy, specializing in the education, healthcare and technology industries. Throughout her career, Jennifer has directed marketing and public relations efforts for various high-profile public and private companies – from Fortune 500 companies to start-ups, as well as non-profit associations and government agencies.

Since joining Zer0 to 5ive in 2001, Jennifer has led strategic marketing communications initiatives for numerous agency clients including OraSure Technologies, QuadraMed, Edison Schools, ClassLink, ISA and Platform Learning.

Through integrated communications campaigns, Jennifer has successfully directed company and product launches, social issue campaigns, market repositioning and crisis communications campaigns, generating a wide range of strategic media coverage for clients including cover stories on Time Magazine, Popular Science and Business 2.0, front page articles in the New York Times, Wall Street Journal and USA Today, and feature segments on CNN, Conan and News Hour with Jim Lehrer.

Jennifer and her OraSure team were awarded a 2004 PRSA Silver Anvil Award of Excellence and the 2004 New York PRSA Big Apple Award for the successful event and PR campaign promoting the OraQuick Rapid HIV-1 Antibody Test for National HIV Testing Day.

Prior to her work at Zer0 to 5ive, Jennifer held various high-profile positions in technology public relations and marketing, serving as director of PR for Sony Electronics Business and Professional Division in the U.S. and Latin America, and spearheading special initiatives for clients including Intel and the Royal Bank of Scotland.

Before moving to NYC, Jennifer managed numerous national education initiatives for the U.S. Department of Education and the U.S. Department of Health and Human Services in Washington, D.C., working with education and arts organizations, government agencies and state and national political leaders to implement and market educational and social services programs in thousands of schools throughout the U.S. and internationally.

Jennifer earned a B.A. in Journalism from the University of Pittsburgh.

Home:
Brooklyn, NY

Little known fact:
Voted best secret keeper of her high school senior class

Goal yet to be achieved:
Learn to play guitar

What you wanted to be when you were 8 years old:
Rock star

Most important lesson learned:
Be proactive, not reactive - always think one step ahead

Best way to keep a
competitive edge:
Surround yourself with smart people

Last word:
Focus

Claire H Brukman
| Principal & CREATIVE DIRECTOR

Claire has more than thirteen years of experience in creative and marketing, specializing in the technology, finance, life sciences, nonprofit, and publishing sectors. Her areas of focus include brand identity, web and print communications, integrated campaigns, concept generation, event promotion and publication design.

Since joining Zer0 to 5ive in 2013, Claire has contributed to the success of marketing initiatives for a range of clients including SouthSixteen, Valencell, PRSA Pepperpots Awards, Argosy Capital, Powerlytics, TearScience, Polyflow, Cernostics, SyncDev and ISA. Her bold, creative approach aims to create lasting impressions and drive results.

Before joining Zer0 to 5ive, Claire held positions in full-service agencies and in-house departments in Philadelphia, Boston and New York.

Claire earned a B.A. in Visual Arts from Brown University and a B.F.A. in Graphic Design from Rhode Island School of Design.

Home:
Bryn Mawr, PA

Little known fact:
Went scuba diving in The Great Barrier Reef

Goal yet to be achieved:
Publish a novel

What you wanted to be when you were 8 years old:
A farmer

Most important lesson learned:
Persistence. There’s a great quote from Goethe in Annie Dillard’s The Writing Life: “Do not hurry; do not rest.”

Best way to keep a competitive edge:
Read. Learn. Do.

Last words:
Create

Cole Naldzin
| Principal

Cole has more than ten years of experience in leading strategic marketing communications initiatives, specializing in the technology, education, life sciences, finance and manufacturing sectors. Throughout her career, Cole has developed, implemented and measured marketing programs that support corporate initiatives both for quickly growing start-ups and well established companies operating globally. Her areas of focus include go to market plans and strategy, campaign design implementation and tracking, creative design and content development, brand development and management, lead generation, digital and social media marketing.

Since joining Zer0 to 5ive in 2013, Cole has directed the integrated marketing efforts, creative development, and media relations for various agency clients including Argosy Capital, Atlas Energy, Rocket Fuel, MacuLogix, PRG, and CloudMine. Her work has included everything from the development of brand identity, positioning, and messaging to the implementation of integrated marketing campaigns.

Prior to joining Zer0 to 5ive, Cole was the Director of Marketing at Deacom, an ERP software solution for process manufacturers. In this role, she was responsible for planning, developing and managing the implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, directing the efforts of the marketing, communications and public relations staff and coordinating at the strategic and tactical level with the other functions of the organization. Prior to that, she worked for Celerant Consulting, a global operations management consulting firm. As Director of Sector Marketing, Cole developed and managed the execution of sector focused strategic and tactical campaigns utilizing publications, events and other vehicles to target, nurture and develop leads as part of an account development plan and demand generation program.

Cole earned a B.A. in Art and Psychology from Moravian College.

Home:
West Norriton, PA

Little known fact:
I can touch my tongue to my nose.

Goal yet to be achieved:
I want to write and illustrate a series of children’s e-books for my daughter.

What you wanted to be when you were 8 years old:
Human Rights Activist / Lawyer

Most important lesson learned:
A positive outlook goes a long way.

Best way to keep a competitive edge:
Challenge yourself constantly.

Last words:
Keep laughing.

Lindsey Tabor
| ART DIRECTOR

Lindsey has extensive experience in communication design, with expertise in technology, education, nonprofit, and healthcare. Her areas of focus include web design, brand identity, integrated campaigns, concept generation, event promotion and print collateral design.

Since joining Zer0 to 5ive in 2013, Lindsey has contributed to the success of the creative strategy for a range of clients, including the UPENN Singh Center for Nanotechnology, Rocket Fuel, Greenphire, Argosy Capital, Crunchbase, Vigilant Biosciences, Honeywell, PRG Real Estate, and Bridg-it. She brings a straightforward and sophisticated design approach to every project she is involved in.

Before joining Zer0 to 5ive, Lindsey worked in-house, in healthcare, B2B, B2C, and web/print media at start-ups and well-established companies.

Lindsey earned a B.F.A. in Communication Design with a minor in illustration from Kutztown University.

Home:
Limerick, PA

Little known fact:
I’ve never had the chicken pox

Goal yet to be achieved:
Travel to all 50 states

What you wanted to be when you were 8 years old:
An artist

Most important lesson learned:
Optimism is linked to success

Best way to keep a competitive edge:
Keep learning

Last words:
Keep it simple

Colleen A. Martin
| Principal

Colleen has close to eight years experience in media relations and integrated marketing, with equal experience in both B2B and B2C industries. Her specialty is in creating buzz for clients, even when there is no hard news to tell. She is passionate about mentoring her team members to think like a reporter and ask the right questions to get the best results for their clients.

Since joining Zer0 to 5ive in 2010, Colleen has played a leadership role and contributed to the success of startup, mid-size, and large, public B2B and B2C technology companies. These include Pearson, OraSure Technologies, Splice Machine, Powerlytics, FoundHere.com, Loffles, FiPath, Clio Music, Songbird Hearing, and Media Enterprises, Inc. Her expertise lies in media and analyst relations, product launches and events, positioning and messaging, social media, content marketing, strategy and development.

Prior to her work at Zer0 to 5ive, Colleen worked at Garfield Group Public Relations, where she drove successful media relations campaigns and spearheaded product launches for B2C technology companies in the area of education, telecommunications, consumer electronics and ecommerce.

Colleen earned a B.S. in Communications and Public Relations from Millersville University in Lancaster, PA

Home:

Philadelphia, PA

Little known fact:

I pole vaulted in high school.

Goal yet to be achieved:

Travel the world

What you wanted to be when you were 8 years old:

A famous singer.

Most important lesson learned:

Being a good teacher makes you better.

Best way to keep a competitive edge:

Read as much as you can.

Last words:

Follow up.

Bob Minkus
| Director

Bob brings over a dozen years of technology marketing and communications experience to the Zer0 to 5ive team. His background in writing, lead generation, creative direction and communications underpins his role as a project leader and a partner for clients.

Bob has worked to create marketing solutions that solve client needs across a variety of industries, including enterprise software and hardware, cybersecurity, life sciences, financial services and manufacturing companies. With this diverse background and skill sets, Bob strives to bring fresh thinking to every strategy and tactic so that clients can build strong brands and reach their goals.

Before joining Zer0 to 5ive, Bob worked for leading B2B technology marketing and communications firms in the Philadelphia area as a writer, strategist and director, serving both fast-growing startups and market-leading Fortune 500 companies in a variety of industries.

Bob holds a BA in Economics and Journalism from Emory University.

Home:

Plymouth Meeting, PA

Little known fact:

Climbed Lion's Head mountain in Cape Town.

Goal yet to be achieved:

Climb another mountain.

What you wanted to be when you were 8 years old:

A pilot

Most important lesson learned:

Real artists ship. Ideas and creativity need execution to truly come to life.

Best way to keep a competitive edge:

Focus on your customers.

Last words:

Breathe.