Jennifer has more than 20 years of experience in public relations and marketing strategy, specializing in the education, healthcare and technology industries. Throughout her career, Jennifer has directed marketing and public relations efforts for various high-profile public and private companies – from Fortune 500 companies to start-ups, as well as non-profit associations and government agencies.
Since joining Zer0 to 5ive in 2001, Jennifer has led strategic marketing communications initiatives for numerous agency clients including OraSure Technologies, QuadraMed, Edison Schools, ClassLink, ISA and Platform Learning.
Through integrated communications campaigns, Jennifer has successfully directed company and product launches, social issue campaigns, market repositioning and crisis communications campaigns, generating a wide range of strategic media coverage for clients including cover stories on Time Magazine, Popular Science and Business 2.0, front page articles in the New York Times, Wall Street Journal and USA Today, and feature segments on CNN, Conan and News Hour with Jim Lehrer.
Jennifer and her OraSure team were awarded a 2004 PRSA Silver Anvil Award of Excellence and the 2004 New York PRSA Big Apple Award for the successful event and PR campaign promoting the OraQuick Rapid HIV-1 Antibody Test for National HIV Testing Day.
Prior to her work at Zer0 to 5ive, Jennifer held various high-profile positions in technology public relations and marketing, serving as director of PR for Sony Electronics Business and Professional Division in the U.S. and Latin America, and spearheading special initiatives for clients including Intel and the Royal Bank of Scotland.
Before moving to NYC, Jennifer managed numerous national education initiatives for the U.S. Department of Education and the U.S. Department of Health and Human Services in Washington, D.C., working with education and arts organizations, government agencies and state and national political leaders to implement and market educational and social services programs in thousands of schools throughout the U.S. and internationally.
Jennifer earned a B.A. in Journalism from the University of Pittsburgh.
Little known fact:
Voted best secret keeper of her high school senior class
Goal yet to be achieved:
Learn to play guitar
What you wanted to be when you were 8 years old:
Most important lesson learned:
Be proactive, not reactive - always think one step ahead
Best way to keep a
Surround yourself with smart people