Resources

The Zer0to5ive Recommended Reading List

  • A New Brand World
  • A Technique for Producing Ideas
  • Big Brands, Big Trouble
  • Building Strong Brands by David Aaker
  • Color Design Workbook: A Real World Guide to Using Color in Graphic Design
  • Crossing the Chasm
  • Design Elements: A Graphic Style Manual by Timothy Samara
  • From Good to Great
  • Guerilla Marketing
  • It’s Not How Good You Are It’s How Good You Want To Be
  • Ogilvy on Advertising
  • Perfect Pitch: The Art of Selling Ideas and Winning New Business
  • Positioning: The Battle for Your Mind
  • Presentation Zen
  • Selling the Invisible
  • Strategic Intuition
  • The 22 Immutable Laws of Branding
  • The 22 Immutable Laws of Marketing
  • The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
  • The Art of Client Service
  • The Best of Business Card Design 6 (No. 6)
  • The Discipline of Market Leaders
  • The New Rules of Marketing & PR
  • The Tipping Point
  • Winning at New Products
  • Word of Mouth Marketing