Archive for the ‘Conferences’ Category

Now Trending: How to Stay Current in the Ever-Changing World of Events

Business-to-business (B2B) event marketing offers prospects a chance to interact with a company and get a first-hand account of its products, services, brand and expertise. To be effective, events must make a lasting impact. As a result, events are trending towards a more inclusive, collaborative and blended experience for exhibitors and attendees alike. As BizBash founder, David Adler, puts it: “All experiences are morphing together into the festivalization of events.” Concerts are merging with conferences, industry tradeshows are adding consumer elements, and keynote speakers are passing...
Read More
Mar 14

Valencell Turns Heads at CES

Zer0 to 5ive’s client Valencell, a leader in biometric wearable technology, attended CES 2015 to promote its robust, highly accurate and proven PerformTek biometric technology, which is licensed by industry leaders such as LG, Jabra and Intel. To support their attendance at the show, Zer0 to 5ive arranged for nearly 30 media briefings with top consumer, technology and business outlets. The show was a huge success for the company, resulting in millions of impressions both in social media and in the press.
Read More
Jan 05

Winter Retreat 2013

The ground was covered in snow, but our Zer0 to 5ive winter retreat warmed up our Philadelphia offices for a few days in December (quite literally in the conference room!)

Bringing the team together in this way was great — building and reinforcing the culture of Zer0 to 5ive, from the principals to the interns. Activities such as fun, educational presentations from team members or the 2013 review/2014 preview may be the official parts of the agenda, but the simple act of noshing on bagels and donuts with lots of coffee in the morning with different coworkers was just as valuable...
Read More

Dec 20

Talking Technology, Startups & Entrepreneurs at the Publicity Club of New York

I recently attended a networking luncheon event at the Publicity Club of New York, the oldest ongoing organization for public relations professionals in the country. The topic? Technology, Startups & Entrepreneurs. I was interested to learn how the reporters on the panel like to be approached by folks like us (be polite and friendly!) and was able to gain some valuable tips that will aid in future pitching. The event was hosted by Peter Himler and featured an exciting panel of tech journalists from publications including Business Insider, Mashable, VentureBeat, and GigaOM. The packed roo...
Read More
Feb 15

Spreading the Word on WordCamp Philly

November 5th marked the annual WordCamp Philly – a much-anticipated conference for designers and developers in the Philly area that use WordPress. WordCamp Philly is intended to be the premiere WordPress-related technical conference in Philadelphia, offering various seminars and sessions designed to grow and enhance your WordPress skills.

I signed up for WordCamp Philly, excited to attend and listen to the presentation given by Doug Stewart: Adding a Social ‘Stache: BuddyPress, bbPress And Beyond.

Doug Stewart is co-founder of the Philadelphia WordPress M...
Read More

The 4C’s of 3 Conferences

I just finished a whirlwind of 3 “tech” conferences in 4 weeks: EDUCAUSE (higher ed tech), Aspire 2011 (LivePerson’s global summit on customer engagement) and Defrag 2011 (internet innovation around information transformation).  Three different conferences, three different vertical markets, three different locations and three different “feels”.  But that’s not the interesting part.  The interesting part is that all three talked about the same four things and those things weren’t so techy:

Culture Connection Collaboration Content

It was astounding to...
Read More