Archive for the ‘Creative’ Category

Finding Your Creative Confidence

Have you ever been told you that you weren’t creative?

Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate who made fun, or possibly even an old boss who told you, “stick to your day job.” Whatever it was, being told we aren’t creative can scar us for life. It instills the kind of fear that makes us hesitant to do anything outside the box or raise our hand when we have an idea (even a great one!).

A lot of us have stories like that, which is why companies and individuals often assume that creativity and i...
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Fearless Innovation: How to Be Creative in the Face of Fear

What does it mean to be creative? Do you always need to think outside the box, or can you be creative within a set of rules you need to abide by? Are you born creative, or is it a learned skill? In PR, you have to be creative much of the time, which can be scary to some. Ed Catmull explains in his book, Creativity, Inc., that it’s okay to be scared if you learn to overcome it. Being creative and innovative, as he describes it, is an earned right. You need to fail early, fail fast, and fail fearlessly. Every early failure is a door that closes on future wasted time, allowing you to focus on ...
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The Benefits of Adding Video to Your Content Marketing Strategy

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a social medium. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses.   What Does Video Bring to a Content Marketing Strategy? Maximized engagement Cross-device targeting Brand authenticity and communication on a human level Cross-promotion with digital marketing initiatives Even Small- a...
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Top Three 2016 Website Trend Predictions

The web is an ever-evolving platform. For a business to appear credible as well as functional for their users, staying on-trend is imperative. Great web design also plays a major factor in engaging viewers enough to read more about the company’s product or service and enticing them to take further action, whether that means getting in touch or downloading a piece of useful information.


2016 web design trends stem from various things, but the main idea being that many users are visiting a website on their mobile device prior to viewing the site on their desktop or laptop. In ...
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Top 5 Typeface Tips

Below is a quick guide to some of the fundamentals that are key for every designer to know.

1. Consider the brand and target audience.

Whether you are creating a piece to compliment an existing company, rebranding, or building a business from scratch, it is always important to consider the brand. Think about what the company does and what message they want to evoke. Is the company a fun fashion brand or a serious law firm? Typefaces can either help or hinder this process.

A wealth management company, for example, wants to elicit the feeling of trust and give the client a sens...
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Feb 12

Zer0 to 5ive Unveils Bridg-it’s New Website

Bridg-it has a new look, thanks to a brand new website designed and developed by Zer0 to 5ive. The site is a longform site that incorporates the Company’s new messaging and approach to market.


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Dec 07

Davey Award – Silver Award Winner in 2 Categories

Zer0 to 5ive was awarded two silver 2014 Davey Awards for developing the South Sixteen website, http://www.southsixteen.com, and print brochure. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.
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Oct 27

The Importance of the Web Design Process

From my experience, the number one way to make a web design and development project go smoothly is by having a good process in place. In an environment such as a client-focused agency, having a proven, thought-out process not only makes things run seamlessly for those working on the project, but it also reassures the client that their project is organized and the nuances of their unique project will be well-considered.

Here at Zer0 to 5ive, we have a very well defined, five-step process for web design and development. Each part of the process is not only individually important, ...
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Apr 11

ActiveRisk.com is a Davey Award Winner!

We are proud to announce that Zer0 to 5ive has been awarded a 2012 Davey Award for developing the Active Risk website: www.ActiveRisk.com.

The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

The Davey is judged by the International Academy of the Visual Arts, an invitation-only...
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Nov 02

10 Tips for Better Email Marketing Campaigns

HTML email marketing campaigns are a great way to engage existing customers, partners or new prospects with your brand. They are also one of the most cost-effective channels to promote an event, share content, or highlight just about anything your audience will find intriguing. However, there is much more that goes into a great email marketing campaign than just blasting out some copy and photos to a list – it takes strategic thinking, timeliness and creativity. Here are 10 tips to help you create a successful email campaign: Determine the objective of the email – it is important that...
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Apr 19