Archive for the ‘OraSure’ Category
Client Highlight: OraSure Technologies Leverages Event Marketing and Local Celebrity to Contribute to the Success of National HIV Testing Day 2011
The 17th annual National HIV Testing Day took place on June 27th, promoting the benefits of HIV testing and prevention to millions of Americans at risk for HIV.OraSure Technologies, the industry leader in rapid HIV tests, once again played a huge part in marking the importance of the day.
More than 1.1 million people are affected by HIV; however, over 200,000 of these people are unaware that they have it. Zer0 to 5ive coordinated with OraSure Technologies and others on a series of events that put the spotlight on the company and National HIV Testing Day, including:Ope...