Bluesky, a social media platform that was first launched in 2019, is a competitor for X (formerly known as Twitter). The platform has recently attracted many new users, including a growing number of media publications…
Social media has become incredibly prevalent in our daily lives. From the moment we get up to when we go to sleep, we are constantly engaging with some form of online content. For B2B brands,…
At the heart of PR lies the mastery of communication. From crafting persuasive narratives to engaging with stakeholders, the ability to articulate ideas clearly and concisely is indispensable. However, public relations extends beyond writing proficiency;…
In the age of digital advertising and social media influencers, it’s easy to overlook one of the oldest and most effective forms of marketing – word of mouth. But make no mistake, word-of-mouth marketing (WOMM)…
Editorial calendars (ed cals for short) have been a staple of PR planning for years. Whether it be when a new year starts or when a new client is onboarded, they are a go-to place…
The term “thought leader” can be traced back to 1887, but it was brought to life in 1994 by Joel Kurtzman, the founding editor-in-chief of Strategy & Business magazine. Joel used the term to describe…
The right media coverage can significantly impact your brand’s visibility and reputation. Knowing how to effectively leverage your coverage is essential to reaching the widest possible audience and achieving your marketing and PR goals. The…
Many experts believe public relations is a dying profession because of the way it has transformed in recent years. While the industry is changing to keep up with accelerated technology and shrinking newsrooms, it is at no risk of extinction.
B2B has been often left out of the conversation about social media marketing, but not anymore. Social media is a worthwhile marketing channel for your business because even though you are selling to other businesses, you’re still selling to people!
Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.
