By Andie Levine The right media coverage can significantly impact your brand’s visibility and reputation. Knowing how to effectively leverage your coverage is essential to reaching the widest possible audience and achieving your marketing and…
Many experts believe public relations is a dying profession because of the way it has transformed in recent years. While the industry is changing to keep up with accelerated technology and shrinking newsrooms, it is at no risk of extinction.
B2B has been often left out of the conversation about social media marketing, but not anymore. Social media is a worthwhile marketing channel for your business because even though you are selling to other businesses, you’re still selling to people!
Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.
Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.
In today’s digital-focused world its hard to find someone who isn’t on social media – whether it be your grandfather using Facebook to check in on the grandkids or your teenage niece posting every chance…
A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost…
Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…
We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…