Archive for the ‘Social Media’ Category

The Benefits of Adding Video to Your Content Marketing Strategy

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a social medium. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses.   What Does Video Bring to a Content Marketing Strategy? Maximized engagement Cross-device targeting Brand authenticity and communication on a human level Cross-promotion with digital marketing initiatives Even Small- a...
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Don’t Join Social Media! Unless It’s for the Right Reasons

We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or jumping into Snapchat without a clue. Sometimes it works out and sometimes it doesn't, but that’s what it is to be human. In business though, joining the latest trend without considering all of the elements and possible effects can be costly or, even worse, damage your brand.

In the book 500 Social Media Marketing Tips, author Andrew Macarthy discusses the one big mistake that many bus...
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The “Zen” Approach to an Effective Social Media Strategy

2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being fired for a racist and inappropriate Tweet. While SM certainly had it ups and downs this year, one thing is for sure – companies must have a solid SM strategy in order to be successful.

SM news website, Top Ten Social Media, listed the best SM Marketing books of 2013, including “The Zen of Social Media Marketing” by Shama Kabani. The book provides a nice overview of the difference be...
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How to Increase Your Twitter Followers…Pronto

Now more than ever, having an active presence on Twitter is vital to giving your brand a voice and interacting with those in your industry. Whatever (positive) news is happening within your company, your Twitter followers should know about it. You can no longer rely on folks reading your press release, reading your HTML emails or visiting your website to get the latest information. Why? The reason is pure and simple – time. Time is money, and folks just don’t have enough of it. However, if you’re going to spend time spreading the word through the Twittersphere, you also need to w...
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Mar 15

Top Ten Technology Tweeters: Part II

A few months ago, I wrote a blog post about the Top Ten Technology Tweeters. However, anyone that actively engages in social media knows that a “Top 10” list won’t even begin to cover influencers in any category – let alone technology!

Every day, I click “Follow” on insightful, interesting, funny and resourceful tweeters so, without further ado, I give you: Top Ten Technology Tweeters: Part II:

@karaswisher: Kara Swisher is a news-breaker, short and simple. She writes for WSJ’s All Things Digital, but if you follow her Twitter feed, you may just be among...
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How Can Pinterest Benefit Your Business?

Pegged by some as a passing fad in the realm of social media, Pinterest continues to prove skeptics wrong. This online “pinboard” website is no longer just a place for women to drool over designer wedding dresses and impractical DIY projects. With the amount of consumer traffic Pinterest gets every day, businesses are beginning to recognize the benefits this social media site could have for them as a free marketing tool. Pinterest has even recognized this trend and has created Pinterest for Business accounts to make it even easier. Below are a few ways your business can start using Pinte...
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What Sandy Teaches Us About How People Get Information Today

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions of the five boroughs were without power, including the entire southern third of Manhattan, with a stunning demarcation line at 39th street.

Naturally in a time of crisis, we all know the value of being “plugged in” to news reports and city press conferences for the current weather outlook, the state of the city, evacuation zones and what to do next. But what to do whe...
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Nov 09

Top Ten Technology Tweeters

When it comes to Twitter, it is easy to get overwhelmed by the seemingly limitless number of folks tweeting about technology. In the world of PR and marketing, those Tweeters dolling out nuggets of wisdom, linking to articles and providing industry insights can be a major resource. But how do you know who’s worth following among the millions of techies tweeting their days away?

Here’s my list of the top 10 Twitter feeds. Take a look and do yourself a favor: click “Follow.”

@HuffPostTech: Everyone loves the Huffington Post, but the online newspaper’s technology...
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5 Ways to Make the Most of Your Video Investment

Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos.

Video can put a personality to your brand with an authenticity that is only available through face-to-face interaction. It is also affordable. The software and cameras available today are cost-effective, making this investment a winner for your business.

Here are five ways to make sure your video communications are maximized:

1) Content It is critical th...
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Six Pixels of Separation: It’s time for your company to connect

According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels of separation – effectively changing everything we know about doing business, as the online realm becomes increasingly relevant in communication and decision-making. Joel notes that it is crucial that all companies leverage digital channels to get their voice “out there” by connecting with others, becoming better community citizens, and, ultimately, making strategic business m...
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