Archive for the ‘Storytelling’ Category
The Benefits of Adding Video to Your Content Marketing Strategy
Tips for Breakthrough PR Writing
In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the impor...
The Art of the Case Study
It’s widely known that word of mouth and recommendations from peers are among the most powerful marketing tools in marketing. And for good reason: a compelling case study talks about your product from a customer’s perspective, which helps prospects create a vision of how your product can help them meet their objectives as well.
However, case studies can be challenging to write, particularly if you have busy customers with little time for interviews and approvals. That’s why it’s important to have a well-honed approach to case study development.
At Zer0 to ...
Spreading the ‘Good Word’: Encouraging and Communicating Holiday Donations
Image courtesy of OraSure Technologies
Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your December check list: employee holiday donations. Despite the tough economy, millions ofpeople are planning to donate during the holiday season and many of them could be employees sitting right under your firm’s roof. It only takes a few quick steps to recognize these altruistic individuals within your company.
I recently worked with a client that had several employees activ...
The Pitch: ABC, Easy as One, Two, Three
Reporters want an organized and compelling pitch that is easy to read, includes numbers and offers thought into the bigger trends and issues around a company or product. Here are the 1, 2, 3s that I believe will work for crafting a great pitch: 1. Here’s the story: This section gives the reporter company/product background and explains why he or she ...
Why your technology should be a supporting player in a larger storyline
I took my daughters to see the new animated Disney/Pixar flick,Up, last night. After hearing early reviews, we made sure we saw the 3D version. Truth be told, however, I didn’t notice the 3D or killer animation. The story was that good.
And this morning it hit me: What Disney/Pixar did with Up is what all PR pros should be striving for. Despite the whizbang technical prowess and army of the world’s best animators at their disposal, Disney/Pixar is first and foremost a storyteller. If we as our clients’ storytellers are doing our jobs correctly, the reporters and bloggers ...
Don’t let the bullets kill your next presentation
How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It's an all-too-common malady among presenters. Matt Helmke, a senior strategist here at 0to5, is one who is not afflicted with this illness. Recently, Matt produced a slide presentation where he discussed the best practices in presentation design, development and delivery based on Garr Reynold’s seminal book, Presentation Zen. Reynolds is an internationally acclaimed presentation designer and communications expert living in Japan whos...
The importance of storytelling
Image Credit: Mike Finklestein via
As communicators, storytelling is at the core of what we do. We uncover, craft and find the right audiences for stories that convey — directly or indirectly — the messages we want customers to hear. In years past, telling our stories was simple: we pitched reporters, produced print ads and talked with prospects at trade shows. Today, we have untold numbers of channels with whi...