At the heart of PR lies the mastery of communication. From crafting persuasive narratives to engaging with stakeholders, the ability to articulate ideas clearly and concisely is indispensable. However, public relations extends beyond writing proficiency;…
Despite being released in 2013, one book that remains at the top of our reading list is “Contagious: Why Things Catch On” by Jonah Berger, a New York Times bestseller that highlights the value of…
Editorial calendars (ed cals for short) have been a staple of PR planning for years. Whether it be when a new year starts or when a new client is onboarded, they are a go-to place…
If not done correctly, sending mass pitches can be ineffective. This blog shares tips for personalized and “strategic” mass pitching that can help improve your relationships with reporters and earn your clients more media coverage.
Being a podcast guest can be a great way to reach a specific target audience and can also help add to the variety of ways you’re sharing your clients’ stories and thought leadership. Here are five key tips to keep in mind when working with podcasts.
Startups have the potential to grow quickly, but without intentional communication tactics, they can be susceptible to missteps. In this blog post, we’ll explore three powerful communication tactics every startup should master to maximize their success while avoiding costly pitfalls.
B2B has been often left out of the conversation about social media marketing, but not anymore. Social media is a worthwhile marketing channel for your business because even though you are selling to other businesses, you’re still selling to people!
SEO is one of those terms that is sometimes used as a catch-all when referring to anything related to online marketing but is actually much more specific than how the term is sometimes casually used.
