Archive for the ‘Strategy’ Category
Using Surveys for PR Buzz
Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and be interesting to the public.
There are multiple ways so conduct surveys - phone, online, focus groups - but among the easiest is using an online survey company, such as SurveyMonkey, which enables you to create and deploy surveys quickly and easily.
How do you create a survey that will produce interesting content, and what do you then do with that content? Below are some tips for ...
Experiential Marketing: The Secret to Building Brand Loyalty
In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.
Experiential marketing, also referred to as event marketi...
The Benefits of Adding Video to Your Content Marketing Strategy
Don’t Join Social Media! Unless It’s for the Right Reasons
Cookies & Cognition: The Sesame Street Approach to Content Marketing
Tips for Partnering with your PR & Marketing Firm to Maximize Results
Changing Your Perspective: 5 Tips for Successful Change Management in Marketing Programs
How to Secure Awesome Coverage When a Major News Story is Breaking
The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.
As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.
1. Address the obvious. Att...
Zer0 to 5ive Receives Big Kudos at PRSA Big Apple Awards
On May 22, Zer0 to 5ive was awarded the PRSA-NY Big Apple Honorable Mention Award for the National “OraQuick HIV Testing Day: Generating Awareness for a New OTC HIV Test” campaign. The campaign promotes the OraQuick In-Home HIV Test, targeting African American women.
The Big Apple Awards are the gold standard of excellence for PR practitioners in the New York area. Big Apple Awards and Big Apple Honorable Mentions are awarded in more than 45 categories.The Challenge
The OraQuick® In-Home HIV Test by OraSure Technologies is the first and only in-home rapid H...
Crossing the Chasm: 23 Years Old and Still Going Strong
Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s book focuses on the specifics of marketing disruptive high-tech products during the early start up period, giving organizations a roadmap on how their products can successfully “cross the chasm” into the mainstream market.
One of the most vital aspects of Crossing the Chasm is positioning. Moore states that positioning is the most discussed, yet least understood, component of high-t...