Archive for the ‘Tips’ Category

Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate who made fun, or possibly even an old boss who told you, “stick to your day job.” Whatever it was, being told we aren’t creative can scar us for life. It instills the kind of fear that makes us hesitant to do anything outside the box or raise our hand when we have an idea (even a great one!).

A lot of us have stories like that, which is why companies and individuals often assume that creativity and i...
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One speaker who really stood out for me was the charismatic Wil Reynolds, Founder and Director of Strategy at SEER Interactive, a digital marketing agency specializing in SEO, PPC, and Analytics.

Wil challenged the group to to ask themselves if they were working on marketing “outputs” or “outcomes.�...
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A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media”

Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?

If you are already implementing, or are planning to implement, a social media campaign, Guy Kawasaki is a name you need to know. Formerly an advisor at Google and Chief Evangelist at Apple, Guy is an authority on all things social media.

In his book, “The Art of Social Media”, Guy outlines best practices and tips that all circle back to the main f...
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Copy development for a website has its own voice or tone. The great part about web copy is that it can be changed and adjusted on the fly and new messages and call to actions can be tested dynamically for each campaign or target audience. The hard part about web copy is that you need to think about the SEO implications...
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