Archive for the ‘WordPress’ Category

Are you Working on Marketing Outputs, or Outcomes?

During a recent conference, I spent seven hours with local entrepreneurs, marketers, and PR professionals sharing first-hand experiences around marketing challenges and how they solved them. One of the main topics was digital trends and what we, as content producers, should know.

One speaker who really stood out for me was the charismatic Wil Reynolds, Founder and Director of Strategy at SEER Interactive, a digital marketing agency specializing in SEO, PPC, and Analytics.

Wil challenged the group to to ask themselves if they were working on marketing “outputs” or “outcomes....
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Aug 20

Book report: Tips for social media success

A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media”

Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?

If you are already implementing, or are planning to implement, a social media campaign, Guy Kawasaki is a name you need to know. Formerly an advisor at Google and Chief Evangelist at Apple, Guy is an authority on all things social media.

In his book, “The Art of Social Media”, Guy outlines best practices and tips that all circle back to the main f...
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Aug 13

Best Practices: Writing Website Copy

As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media.

Copy development for a website has its own voice or tone. The great part about web copy is that it can be changed and adjusted on the fly and new messages and call to actions can be tested dynamically for each campaign or target audience. The hard part about web copy is that you need to think about the SEO implications...
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Jul 09

The Do’s and Don’ts of Writing for SEO

Launching a new website? What is your copy saying? Print this out and make sure you are following these simple rules. Best practices go a long way and can dramatically impact your site’s visibility.

Do: Vary sentence structure to have a combination of longer and shorter sentences for rhythm. Keep sentences under 30 words. Keep paragraphs short and break them into logical sections with headers. Readers need the white space for legibility. Headers also help a page look more visually interesting and are easier to scan. This goes double for mobile view! Use bullets to break up paragr...
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Jun 03

Zer0 to 5ive Unveils Bridg-it’s New Website

Bridg-it has a new look, thanks to a brand new website designed and developed by Zer0 to 5ive. The site is a longform site that incorporates the Company’s new messaging and approach to market.


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Dec 07

Protecting WordPress Media Uploads Unless User is Logged In

Sometimes developing even the most simplistic solutions can be difficult. We have worked with several clients that have requested to keep their uploads folder private. While there are some plugin solutions that may assist in this – I figured I would post a simplistic way to do this manually to keep your code clean.

How does it work? We will be modifying the .htaccess file in the root of your WordPress directory and telling it to redirect uploaded files if a user is not logged in. We will also add a redirect parameter to tell WordPress how to handle users so they will be corre...
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Gravity Forms: Submitting forms to 3rd Party Applications

If you develop websites in WordPress, there is a good chance that you have heard of Gravity Forms, a well-known plugin that allows you to implement forms very easily into your website.

How Does it Work?

Gravity Forms validates the data from the user, and stores it into the WordPress admin interface so you can log in and see who has submitted entries.

What is the Downside?

The only downside to Gravity Forms is that by default it does not give you an option to have a second “action,” as you have to send your forms to 3rd party software. However, with ...
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Spreading the Word on WordCamp Philly

November 5th marked the annual WordCamp Philly – a much-anticipated conference for designers and developers in the Philly area that use WordPress. WordCamp Philly is intended to be the premiere WordPress-related technical conference in Philadelphia, offering various seminars and sessions designed to grow and enhance your WordPress skills.

I signed up for WordCamp Philly, excited to attend and listen to the presentation given by Doug Stewart: Adding a Social ‘Stache: BuddyPress, bbPress And Beyond.

Doug Stewart is co-founder of the Philadelphia WordPress M...
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