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May 2025

Welcome to The Ed5ive Chronicles Welcome to the first issue of The Ed5ive Chronicles. From policy shifts and research breakthroughs to evolving media narratives, each quarter, we’ll share five fast takes on what’s trending across…

April 2025

Bluesky, a social media platform that was first launched in 2019, is a competitor for X (formerly known as Twitter). The platform has recently attracted many new users, including a growing number of media publications…

June 2022

SEO is one of those terms that is sometimes used as a catch-all when referring to anything related to online marketing but is actually much more specific than how the term is sometimes casually used.

April 2022

Marketers track the success of their digital campaigns in many ways, but using UTM tracking to narrow down reporting can help explain how campaigns contribute to the company’s revenue.

April 2022

You secured a media interview for your client. Yay! Now what? When you are asked to facilitate an interview, it is important to remember that the goal is to position your client’s organization in the best possible light – whether it’s for a product launch or a profile piece on an executive.

March 2022

In today’s highly digital world, it’s more important than ever for brands to design their websites to be accessible and inclusive to all. When websites and applications have barriers to usage it can often cause consumers to seek alternatives, which can have real financial and brand reputational consequences.

February 2022

Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.

December 2021

Whether you’re onboarding a new client or have been working with a client for several years, having an updated media list is essential to landing media coverage. Media lists are one of the most valuable tools a PR pro has.

June 2021

Economics affects everyone and everything, and especially the world of business. A PR team that’s knowledgeable about the latest economics news and trends stands to benefit clients in a multitude of ways.

May 2021

If you’re thinking of putting together a PRSA Silver Anvil Award entry for next year’s Anvils, here are our top five tips for creating a strong award entry that will “Wow” the PRSA judges.