Archive for the ‘Uncategorized’ Category

Content That Converts: Advice for Developing a Profitable Content Marketing Strategy

“Because you can’t eat brand equity, and can’t pay a team with it” – Laura Hanly, Digital Marketing Expert and Author, “Content That Converts: How to Create a Profitable and Predictable B2B Content Marketing Strategy” When done correctly, content marketing can serve as a powerful arm to your overall marketing strategy – it establishes you as an authority and has the potential to increase your revenue and profit. That’s why CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initia...
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Mastering the Art of Infographics for Public Relations Efforts

They say a picture is worth 1,000 words, but how about 1,000 hits? Information graphics, or more commonly known as “infographics” are graphic visual representations of information, data, or knowledge that help to present information quickly and clearly. It is hard to ignore the surge of infographics that you see every day in print, online and social media. From the USA Today Snapshot to Instagram to research reports, infographics are everywhere. [caption id="attachment_4087" align="alignleft" width="300"] Source: USA Today[/caption] Why have infographics become so popular? For st...
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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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Zer0 to 5ive Wins 2012 Davey Award for Developing Active Risk Website

Zer0 to 5ive was awarded a 2012 Davey Award for developing the Active Risk website, The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
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Nov 01

Fall Frenzy

Every August, I feel the end-of-summer blues and come Labor Day, I am over them – energized by the Fall sprint for sales, lead gen, brand building and awareness. I love the adrenaline that comes with taking a tally of the year so far, but knowing that there are four great months left to make an impact. Have you ever wondered why there are so many conferences, trade shows and new product launches in the Fall – it’s because this is a great time to re-engage – and our prospects and customers are ready to pay attention. There is electricity in the air. Last summer, we launched the awar...
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Sep 13

Zer0 to 5ive Wins Another Silver Anvil Award

Zer0 to 5ive recently added another award to our extensive list of accolades. This time it was the industry coveted PRSA Silver Anvil! Considered the icon of best public relations practices, the Silver Anvil is awarded annually to organizations that meet the highest standards of performance in the industry. Symbolizing the forging of public opinion, the Silver Anvil recognizes successful programs that incorporate sound research, planning, execution and evaluation.

0to5 won this year’s Silver Anvil in Integrated Communications in recognition of their work on CashEdge.Inc’s inn...
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A Few To-Do’s When It Comes to Website Creation

by Katie Cannon

Creating a website can be a fun and inspiring project, but can also become a headache if the right steps are not taken. Having an online presence is more important than ever. With more individuals beginning the buying cycle online, an easily findable, informative ans functional website can make a world of difference.

At Zer0 to 5ive, we find developing an effective website is a tightrope walk between creativity and delivering up to the standards mandated by your client. Remember you have been hired by your client and the ultimate creative vision is their...
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Blog comments: Add some fuel to the discussion

Try as I might, I couldn't resist clicking on the link last week that seemed to be showing up everywhere I turned. It felt like every other tweet on Twitter included a link to B.L. Ochman's post debunking the six myths of social media. I tried to avoid it because it felt, to me, like yet another post aimed at stirring up debate in the social media echo chamber. I was correct in it being a hornets' nest for the Twitterati. Where I was wrong was thinking that I should try to avoid it. B.L. wrote a great post that sparked more than 95 comments on One of those comments was ...
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Feb 23