Posts Tagged ‘content marketing’
Content Marketing vs. Public Relations: Why New Ways to Publish Don’t Replace PR for B2B Companies
The last five years have seen a marked changed in the way content is generated online. Instead of relying on a newsroom staffed with journalists, online media platforms are trading on their infinite column length of free content from outside sources. What was first a cost-cutting measure is now a potential money maker has the views generated help bolster advertising revenues at a fraction of the cost of internal writers and editors.
This change has given individuals the ability to publish their work alongside journalists with only small cues to differentiate them to the reader (e....