Posts Tagged ‘public relations’

Using Surveys for PR Buzz

Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and be interesting to the public.

There are multiple ways so conduct surveys - phone, online, focus groups - but among the easiest is using an online survey company, such as SurveyMonkey, which enables you to create and deploy surveys quickly and easily.

How do you create a survey that will produce interesting content, and what do you then do with that content? Below are some tips for ...
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How to Secure Awesome Coverage When a Major News Story is Breaking

Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy.

The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.

As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.

1. Address the obvious. Att...
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Oct 20

Fall Frenzy

Every August, I feel the end-of-summer blues and come Labor Day, I am over them – energized by the Fall sprint for sales, lead gen, brand building and awareness. I love the adrenaline that comes with taking a tally of the year so far, but knowing that there are four great months left to make an impact. Have you ever wondered why there are so many conferences, trade shows and new product launches in the Fall – it’s because this is a great time to re-engage – and our prospects and customers are ready to pay attention. There is electricity in the air. Last summer, we launched the awar...
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Sep 13

Happy New Year from Zer0 to 5ive!

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010.

Key Marketing Take-Aways From 2009

1. Your message and brand fundamentals are as critical as ever

2. The addition of a multitude of new channels via social media only means that it is more important than ever to understand who your audience is and where they get their information

3. The press release is not dead – in fact it is more versatile and useful than ever before

4. SEO is critical, but it must b...
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Jan 11

Spreading the ‘Good Word’: Encouraging and Communicating Holiday Donations


Image courtesy of OraSure Technologies  

Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your December check list: employee holiday donations. Despite the tough economy, millions ofpeople are planning to donate during the holiday season and many of them could be employees sitting right under your firm’s roof. It only takes a few quick steps to recognize these altruistic individuals within your company.

I recently worked with a client that had several employees activ...
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