Posts Tagged ‘public relations’
Maximizing Visibility for Medical Devices Throughout the FDA Approval Process
Pursuing FDA approval for your medical device can be an exciting time for any company in the healthcare space. Whether you are taking the path of the FDA’s premarket approval (PMA) process or the 510(k), the regulatory milestones along the way create multiple opportunities for a company to begin generating visibility and awareness for the product.
These key milestones include:Clinical Trials PMA/510(K) Submission Advisory Committee Meeting FDA Approval Launch
A PR strategy that beings at the start of clinical trials and keep key stakeholders inform...
The Keys to Successful Media Pitching
In order to foster a great relationship with a member of the media, a PR pro must first understand the keys to successful pitching. Understanding what a reporter is looking for will enable you to draft pitches that will not ...
The PR Times They Are A-Changing
“What exactly is public relations?” I get asked this question all of the time (side note: mainly from my mother). For years my answer always included some form of “we work with the media and journalists.” While this still holds true, the answer has shifted a bit as the public relations (PR) landscape has taken on new forms and new channels.
While traditional journalists are still present and relevant, bloggers are now also regular targets to pitch. Bloggers have quickly made their rise in the PR world, and in some cases can be equally or more influential...
GTM Planning for Health Tech Startups
This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!
I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
How to Leverage Cultural Fads to Maximize Marketing Efforts
A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.
In baseball, if you swing a second too la...
Four Tips to Getting Client Coverage When They Have No News
A client with a strong pipeline of newsworthy announcements is as exciting as winning the lottery to most PR professionals. The media craves hard numbers, customer partnerships, funding, and new products. More often than not, however, early stage companies don’t have a never-ending stream of announcements. This can be a major challenge, but nearly ten years in the industry and numerous start-up clients have given me some great ways to make sure that a lack of hard news doesn’t mean a lack of great hits.
Look to Executives and Unique Employees
It might be time to refre...
Using Surveys for PR Buzz
Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and be interesting to the public.
There are multiple ways so conduct surveys - phone, online, focus groups - but among the easiest is using an online survey company, such as SurveyMonkey, which enables you to create and deploy surveys quickly and easily.
How do you create a survey that will produce interesting content, and what do you then do with that content? Below are some tips for ...
How to Secure Awesome Coverage When a Major News Story is Breaking
The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.
As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.
1. Address the obvious. Att...
Happy New Year from Zer0 to 5ive!
The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010.
Key Marketing Take-Aways From 2009
1. Your message and brand fundamentals are as critical as ever
2. The addition of a multitude of new channels via social media only means that it is more important than ever to understand who your audience is and where they get their information
3. The press release is not dead – in fact it is more versatile and useful than ever before
4. SEO is critical, but it must b...