Posts Tagged ‘Tips’

10 Tips for Taming SurveyMonkey

Surveys can be an excellent way to generate media opportunities and gather data to support your key messages. One of the most popular sites to use for creating surveys is SurveyMonkey. In order to produce the results you want, execution is key. However, if you’ve never used this tool before, it can be tricky. Below is a checklist of best practices for creating and promoting a survey for your PR or marketing program—this is no time to monkey around!   Plan, plan, plan. The most important thing to do when planning a survey is to determine what your main objective is and to formu...
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Aug 16

Breaking Through on Wikipedia

Ah Wikipedia! The stand-alone source that almost everyone goes to when in need of instant information that is written in plain language on just about anything. With so many people using Wikipedia, adding your story to a wiki post can increase awareness, visibility, credibility, and traffic to your website.

Wikipedia can serve as a valuable channel when leveraged appropriately, in an unbiased way.

Here are 5 tips to posting on Wikipedia:

1 - Research: Before jumping into the Wiki-sphere, it is critical to review posts where you think your input would be suitable. It is best ...
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Nov 20

Graphic Design 101 — The Creative Brief

First things first: the Creative Brief.

So, what is a creative brief?

Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more than ever, creative briefs are a necessary first step. They provide a skeleton or blueprint for your creative approach, which includes well-identified and well-articulated summary of the key factors and variables that can impact a project. It also includes things like client preferences, information about competitors, business and brand goals, and project particulars. Attempting a project...
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Nov 13

5 New Ways to Increase Your Twitter Followers

"If you build it, they will come.”

Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an account (and getting the best handle name known to man), but the other half is what matters most – following and being followed. It’s essentially the entire premise of Twitter.

For PR specialists, Twitter can be a vital tool for disseminating messages, reading breaking news and reaching reporters or editors. Growing your followers can be tricky, but it’s n...
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Nov 04

Changing Your Perspective: 5 Tips for Successful Change Management in Marketing Programs

Change is a constant – in business and in life. Embrace it or fight it, there’s no denying it. Change is disruptive, often messy and always challenging. It is also necessary for innovation and growth. In marketing, it is vital to innovate often – moving faster and smarter than your competitors.  Where new products and solutions are concerned, the first to market has a clear advantage to dominate mind and market share. Even established brands that fail to recognize user needs and respond quickly, and with the right message, are in danger of becoming irrelevant. Apple’s iPod took ou...
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Oct 28

A Few To-Do’s When It Comes to Website Creation

by Katie Cannon

Creating a website can be a fun and inspiring project, but can also become a headache if the right steps are not taken. Having an online presence is more important than ever. With more individuals beginning the buying cycle online, an easily findable, informative ans functional website can make a world of difference.

At Zer0 to 5ive, we find developing an effective website is a tightrope walk between creativity and delivering up to the standards mandated by your client. Remember you have been hired by your client and the ultimate creative vision is their...
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Get Off the Beaten Path with “the Phone”

Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On a bad day, you don’t hear back. On an average day, you probably still don’t hear back. So I ask, how can you rely solely on email when the top journalists are getting 100+ pitches a day and juggling deadlines, meetings and special requests from their managing editors? I’ve found that using the phone is a complementary tool for pitching the media. The phone is not always appropriate when the reporter ...
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Oct 14