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As the economy picks up, more businesses are reinstating their PR programs to share news and connect with prospects. In addition, businesses are looking for PR pros to engage with their customers via social media.

With more jobs available, just how is a recent graduate going to get the gig?

Social media, of course! Social media tools, from Facebook to LinkedIn, have not only transformed the landscape of PR and marketing in recent years, but have also become a great way to network and find employment.

Twitter specifically is a great resource for reaching PR headhunters who are dedicated to helping recent graduates start their career. These seasoned professionals update their profiles numerous times a day with available PR positions, interview and resume advice and industry trends that will help any grad better understand the field.

Here are a few of the best:

• Heather Huhman (@heatherhuman) – Helps Gen Y find internships and entry-level jobs. Career expert, experienced hiring manager, and founder & president of Come Recommended.
• Sarah Evans (@prsarahevans)- PR and social media correspondent

Great social media skills will not only help graduates to find jobs, but also get hired. Companies are looking for young people who are knowledgeable about social media and can interact via social media channels on their behalf. It’s important for recent grads to understand how social media can be useful on a broad scale – which can lead to a great position with a company.

It’s not easy and can take some time to get the perfect interview – but with the right skills and the right approach, you’ll be welcomed with open arms. Seek out opportunities to network and reach new people and opportunities. Now is the time to take advantage of the upward growth happening in PR!

Mallory Jaroski
Zer0 to 5ive Strategist
Twitter: @MJaroski