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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

During the summer months, public relations professionals historically face challenges in securing media opportunities and coverage. However, as news cycles and coverage continue to change, it is more important than ever for journalists to report the latest news and most interesting stories to their audiences. This shift has turned what used to be slow periods into opportunities.

This summer, we’ve observed a wide range of news and stories capturing the attention of journalists from different industries and outlets. These include topics that are interesting to journalists, such as those related to trending subjects and data, as well as access to high-ranking subject matter experts or executives.

See which topics resonated with the media in our August highlights.

 

CNBC Make It for Universal Technical Institute, Inc.

Pitching an individual’s personal story is a great way to grab media interest in a topic or trend. In response to rising interest in the skilled trades among Gen Z, our team pitched an interview with a recent graduate of Universal Technical Institute to CNBC. This outreach resulted in a story about the graduate and how going into the skilled trades positively impacted her life. Read the story here.

 

TechRepublic for Onymos

Journalists are always looking for new and exciting data that can be connected to broader trends or uncover fresh insights about a specific industry. They are also interested in obtaining this data exclusively or under embargo so that they can be among the first to report on it. That’s why our team conducted embargo outreach to a select list of outlets before releasing Onymos‘ SaaS Disruption Report: Security & Data. This approach enabled us to secure coverage with TechRepublic, which was published on the day of the report’s release. Read the article here.

 

EdWeek Market Brief for HMH

The most impactful interviews are with executives or subject matter experts who can dig into various trending topics, demonstrating the depth and breadth of their expertise and knowledge. In fact, such interviews often lead to multiple opportunities for further discussions or the creation of several articles covering different aspects of the topics discussed. This can be exemplified by an EdWeek Market Brief article featuring HMH, which resulted from a conversation the organization’s CEO had with the journalist earlier this summer. Read the article here.

 

Design News for Nauto

By highlighting the background of a subject matter expert or executive, we can demonstrate why they are a valuable source for current events and trending news topics. This is an effective way to secure coverage for a client, especially considering the ever-changing nature of newsrooms and their coverage. As a result of previous relationship-building and accurately demonstrating an expert’s knowledge and point of view, our team secured coverage for Nauto with Design News on autonomous vehicle systems. Read the article here.

 

eSchool News for AERDF, HMH, NWEA, SchoolStatus, & YouScience

Many schools across the country start heading back to school in August. This leads the education media to develop stories about what to expect in the upcoming school year. For these stories, journalists seek predictions from academic experts, researchers, and education technologists. Our team leveraged the insightful thoughts from AERDF, HMH, NWEA, SchoolStatus, and YouScience in August to secure coverage with eSchool News. Read our clients’ education predictions here.

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.