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By Maggie Markert

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

At the end of each year, journalists seek insights from experts spanning diverse sectors to anticipate trends that will appear in the coming year. This presents an ideal opportunity for companies to share distinctive and insightful perspectives that resonate with significant national or industry trends. By offering these bold opinions, they can continue to establish their position as a key thought leader on a specific topic or sector — which also contributes to overall brand awareness. 

The Zer0 to 5ive public relations team collaborates with our clients annually to craft compelling predictions that not only address overarching trends but also express bold opinions that align seamlessly with the client’s industry or offerings.

Here are a few of the Zer0 to 5ive team’s predictions for placements from December.

 

Forbes for Onymos

Shiva Nathan, Founder and CEO of Onymos – developer of the world’s first Features-as-a-Service platform – was quoted by Forbes offering his prediction for the continued journey to passwordless in 2024. Read the article here.

SiliconANGLE for Digital.ai

Greg Ellis, General Manager of Digital.ai – the leading provider of enterprise-grade software development and delivery solutions – was featured as an expert by SiliconANGLE on how the continued industrialization of cyber tools will impact the threat landscape for organizations in the coming year. Read the article here. 

 

ITOps Times for Qmulos

Igor Volovich, Vice President of Compliance Strategy at Qmulos – a next-generation compliance, security, and risk management automation provider – was included in an article from ITOps Times for his prediction on how organizations will increasingly take a more proactive posture in terms of security, risk, and compliance. Read the article here. 

 

QSR Magazine for Chatmeter

Cynthia Sener – President, Go To Market, at Chatmeter – a leader in reputation management and multi-location intelligence – was quoted by QSR Magazine on how restaurants will continue to innovate in the area of customer experience and service. Read the article here. 

 

Convenience Store News for C-Store POS

Kevin Patel, Vice President of C-Store POS – an all-in-one, cloud-based retail software built to meet the needs of modern convenience store owners – had his insights published by Convenience Store News on how small convenience stores will continue to use data analytics to revolutionize their operations in 2024. Read the article here. 

 

District Administration for NWEA and YouScience

District Administration published a few stories on what trends to expect in 2024, leveraging perspectives from both NWEA – a K-12 assessment and research organization – and YouScience – the leading technology provider dedicated to solving the skills gap crisis for students and employers. 

• NWEA’s Lindsay Dworkin (Senior Vice President of Policy and Government Affairs), Ayesha Hashim (Research Scientist), Laura Hansen (Director of Academic Services), Fenesha Hubbard (Lead Professional Learning Designer), Chase Nordgren (Principal Research Lead, Effective Instructional Strategies), and Scott Peters (Senior Research Scientist) were all quoted on topics related to student progress and effective interventions, the investment in data through remaining ESSER funding, and the importance of academic identities of educators. Read the article here. 
• YouScience’s Jeri Larsen (Chief Operating Officer) and Hans Meeder (Senior Fellow for Education and Workforce Education) were quoted on the topic of college and career preparation, including career and technical education (CTE). Read the article here. 

 

eSchool News for School Status

Russ Davis, Founder and CEO, SchoolStatus – a leader in K-12 communication and attendance solutions – was included as a thought leader in a 2023 trends round-up from eSchool News, sharing how data on the student, classroom, and school will be critical to supporting academic recovery efforts. Read the article here. 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.