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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.

Thought leadership is an integral part of our media relations programs and oftentimes is a significant source of coverage for our clients. This type of coverage can take shape in many forms, including as a podcast, a brief quote from an expert within a larger story, in-depth Q&As, or bylines and op-eds.

Since thought leadership stories come in various forms, our team has numerous opportunities to craft a tailored narrative that effectively emphasizes a value proposition for a technology or product (without directly naming it) or offers unique insights on current industry trends.

This month, our team secured a range of thought leadership coverage for our clients, including a few podcast features and Q&A articles.

Check a few of them out!

 

Techopedia for R Systems

A well-timed and engaging pitch featuring a spokesperson with deep expertise in a critical topic is the ideal combination for journalists. This is demonstrated by a recent placement by our team for R Systems and the company’s CEO around data curation in AI – a topic that is gaining traction in the media. Our team leveraged unique insights from the executive to engage in the data discussions, capturing the attention of a Techopedia journalist. That interest led to a subsequent interview, resulting in a detailed Q&A. Read it here.

 

AIHub for Sony AI

Great thought leadership is rooted in research, as journalists constantly seek original data or findings that help them craft compelling stories backed by facts. In the realm of AI, research is particularly critical for both discussions and media reporting. That’s why our team utilized innovative research from Sony AI to provide AIHub with the chance to engage with one of the organization’s leading thought leaders on image generation in AI. This resulted in the publication of an insightful Q&A. Read it here.

 

The “What the Dev?” Podcast for Digital.ai

Offering forward-looking insights from subject matter experts is a proven method for generating interview interest and media coverage. That’s why our team collaborates with clients each fall to outline compelling predictions for the upcoming year. Often, journalists simply pick up the predictions and publish them as-is, but sometimes, they help us arrange interviews for more in-depth articles or podcasts on the topic. This was the case with Digital.ai, whose CEO was on the “What the Dev?” podcast to discuss his view on the future of software engineering intelligence. Listen to the podcast here.

 

CyberWire’s “Caveat” Podcast for Onymos

Aligned with an awareness day or month, insights from a client’s subject matter expert can present a valuable opportunity for journalists to address the issues most important to their audience. For instance, CyberWire’s “Caveat” Podcast recently sought to delve into data privacy with Onymos. Our team leveraged Cybersecurity Awareness Month in October, along with compelling data from an Onymos report, to capture the host’s interest in speaking with the company’s CEO for a podcast episode. Listen to the podcast here.

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.