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By Maggie Markert

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

In today’s dynamic public relations and journalism landscape, many factors impact the efficacy of media relations. These include everything from the fast-changing news cycle, to journalist bandwidth, and so much more. Understanding these complexities, public relations professionals must always be strategic, creative, agile, and thoughtful in order to navigate the landscape effectively and garner results for clients.

The public relations team at Zer0 to 5ive demonstrates a thoughtful approach to engaging journalists by leveraging client events, significant news, or unique perspectives, prioritizing strategic and creative thinking in every pitch. Moreover, their agility shines in their ability to tailor pitches and story ideas to match the timely and relevant interests of each individual journalist.

Here are a few of the Zer0 to 5ive team’s placements from January and February that showcase the team’s work.

 

US News & World Report for YouScience

With deep knowledge of U.S. News & World Report’s education coverage and the focus of its reporters, the Zer0 to 5ive team highlighted critical research from YouScience to secure coverage with the outlet on the topic of student readiness post-high school. The article not only included the research, but also incorporated commentary from YouScience’s CEO Edson Barton. Read the article here.

 

Fortune for Sony Innovation Fund

Fortune is a high profile outlet that covers a wide range of topics. One of the topics that the outlet is most well known for is venture capital. In order to secure coverage in Fortune’s Term Sheet, you must have a unique point of view on the state of venture capital or technology or significant funding, M&A or leadership news. The team worked with Sony Innovation Fund to secure coverage of its new CEO and Chairman. Read the article here.

 

IEEE Spectrum for Sony AI

Conferences and events can be great drivers of media opportunities for clients. There are often key national or trade media in attendance to gather information on the latest trends or insights, and to connect with top subject matter experts. On behalf of Sony AI, the team leveraged its attendance at NeurIPS 2023 in December to secure a meeting with IEEE Spectrum for the organization’s Lead Research Scientist for AI Ethics, Alice Xiang. The meeting resulted in an in-depth Q&A with Alice on her work, ethical data collection, and more. Read the article here.

 

Nation’s Restaurant News for Chatmeter

In some cases, public relations professionals have to employ an embargo strategy to garner coverage around a key piece of news. For client Chatmeter, the team conducted embargo outreach to technology and trade reporters ahead of the company’s launch of its new Pulse AI: Signals feature. This targeted outreach resulted in an inclusion in Nation’s Restaurant News’ Tech Tracker for January. Read the article here.

 

Paul’s Security Weekly from SC Media for Qmulos

Podcasts are becoming an increasingly popular venue for public relations professionals to pitch on behalf of their clients. This surge in popularity has caused podcast hosts and producers to be inundated with guest recommendations, resulting in long queues for potential guests that stretch from a few weeks to a few months. To secure an interview for clients, public relations professionals have to remain diligent and thoughtful when checking in with the host or producers, gently reminding them that they have a great source in the wings ready to provide a new perspective. On behalf of Qmulos, the team maintained regular contact with the producer of SC Media’s Paul’s Security Weekly podcast and eventually secured an interview for the company’s CEO Matt Coose. Listen or watch the podcast episode here.

 

PYMNTS.com for GrazeCart

News on mergers and acquisitions is typically very attractive to the media. When POS Nation announced the acquisition of GrazeCart, the team was able to secure interest from PYMNTS.com in speaking with both organizations on how the acquisition would enable GrazeCart to expand its reach to farm-to-fork food suppliers who are looking to take their direct-to-consumer marketing and sales to the next level. You can watch the video interview here.

 

TEACH Magazine for NWEA and SchoolStatus

The ability to offer distinctive and thought-provoking commentary can greatly expand media opportunities for clients as journalists are constantly seeking fresh perspectives that enable them to tell the best and most informational story possible. The Zer0 to 5ive team recently worked with NWEA and SchoolStatus to provide interesting viewpoints on classroom management. The team shared commentary from the organizations’ education experts with TEACH Magazine, resulting in coverage for both clients. Read the article here.

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.