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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

There are many different ways to generate media coverage on behalf of clients – from news announcements, thought leadership, and customer stories, to data reports and meeting with reporters at events. All, though, require a good story and patience to see the coverage through.

Our media features and inclusions in July resulted from outreach efforts leveraging data, industry trends, news, and customer stories. Check them out below!

 

The Washington Post for NWEA

Journalists love reporting on stories that have data to back up industry trends. Since 2020, NWEA has released many reports tracking students’ academic progress since the start of the COVID-19 pandemic. NWEA continues to share insights into how students are doing compared to their peers and highlight interventions that can best support learners. Timing is everything, so our team used an embargo approach to share the newest data-backed trends with The Washington Post. Read the article here.

 

K-12 Dive for AERDF

Stories with real-world impact are appealing to journalists, especially if you are able to connect them with outside sources to give different points of view. On behalf of the Advanced Education Research and Development Fund (AERDF)’s EF+Math Program, 0to5 pitched a story about an innovative program that is helping students learn math while having fun. The story, which features Fraction Ball, includes photos, a video, and perspectives from multiple sources, which helps capture the impact of the program. Read the story here.

 

VentureBeat for Nauto

Sometimes, patience is key when looking to nail the right story for your client. Nauto, a provider of AI software for driver and fleet safety, began its dialogue with VentureBeat during CES in early 2024. While scheduling challenges were present, the team remained persistent, and was able to facilitate a ride-along with the reporter to witness the Nauto tech in action, resulting in a full feature article. Check it out here.

 

Forbes for YouScience

National data garners national attention. YouScience, the leading technology provider dedicated to solving the skills gap crisis for students and employers, released their annual “2024 Female Students and STEM Report,” which resulted in an article offering strategies for increasing STEM career exposure for female students. Check it out here.

 

Diginomica for Onymos

There are always opportunities to reconnect your clients with reporters that have covered them previously. From backgrounders to commentary on industry trends, building a rapport of consistent, timely and thoughtful interactions is how reporters establish their go-to sources. 0to5 reconnected Onymos’ CEO with diginomica to discuss how no-data architecture is changing the software landscape, which resulted in a feature piece on the topic. Read about it here.

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.