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By Maggie Markert

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

An important aspect of a public relations professional’s role lies in understanding the dynamic nature of the news cycle. They must not only stay on top of current events relevant to their clients but also comprehend the journalistic landscape, including the themes and priorities driving their coverage.

The public relations team at Zer0 to 5ive is always analyzing the news cycle for every client, continuously seeking out relevant current events and potential angles for client integration. This involves actively monitoring live news broadcasts, reading dozens of articles and daily newsletters, monitoring social media channels, and building relationships with journalists.

Here are a few of the Zer0 to 5ive team’s placements from March that showcase the team’s work.

 

USA Today for SchoolStatus

The national media places immense value on data, and particularly data around education and parental viewpoints. Recognizing this, our team strategically leveraged both data and the media’s preference for exclusivity to pitch SchoolStatus’ new survey. To help ensure a robust, on-message story, the team offered the data exclusively to USA Today. The outlet agreed to the exclusive, conducted interviews, and incorporated the data into a story about the communication disconnect between schools and families. Read the article here.

 

FOX Business for Universal Technical Institute, Inc.

Often, journalists are seeking expert sources for stories they are already working on. Sharing information on available experts who are willing to be quoted can be a great way to generate national media coverage. For Universal Technical Institute, the team reached out to a journalist at FOX Business who covers careers to offer experts in this area. This outreach resulted in the client’s source being quoted throughout the article on the topic of job interviews. Read the article here.

 

The Hill for NWEA

In the education sector, the ESSER funding cliff is a key topic of discussion among industry media. Knowing which journalists would likely be covering this topic, the team reached out to The Hill on behalf of NWEA to offer an expert policy source on the topic. This resulted in the journalist leveraging the point of view from the organization’s policy expert in an article. Read the article here.

 

CSO for Onymos

In the hustle and bustle of the news cycle, important topics can sometimes get lost in the shuffle with so much going on at once. That’s why it’s crucial for public relations professionals to quickly grab hold of these sometimes unnoticed opportunities. With Onymos, the team leveraged an overlooked topic that had gained attention on social media – regarding data privacy and ownership in Software-as-a-Service – to pitch the company’s CEO. This resulted in CSO writing an entire article on the topic and Onymos’ CEO quoted as a source throughout. Read the article here.

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.