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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.

Each year, public relations professionals must embrace the changing media cycle and landscape as they pursue coverage for their clients. Now, more than ever, current events are shaping the topics journalists cover across various industries, and editorial teams have had to adapt their newsrooms.

In these times of change and fluctuation, public relations professionals must demonstrate true grit and agility to persevere. Our team showed these characteristics in spades.

Over the past year, we have secured thousands of articles for our clients in outlets ranging from cable news networks to technology trade publications. Each story has focused on key themes showcasing our clients’ thought leadership or has showcased significant milestones in their business journeys.

Check them out!

 

CNBC’s The Exchange for UTI

Universal Technical Institute, Inc. (UTI) released its year-end earnings, prompting our team to pitch the news and the organization’s CEO to key contacts while also highlighting a number of timely trends. Two of the trends included what’s in store for the skilled trades and the broader workforce in 2025, which caught the eye of producers at CNBC’s The Exchange. Watch the segment here.

 

Forbes for HMH

HMH recently unveiled HMH Classcraft’s(TM) AI Summarization tool, which allows teachers to quickly understand student comprehension and adapt instruction in real-time. The innovative nature of this tool and the benefits it offers educators in the classroom as they work to understand student learning in the moment garnered attention from Forbes. Read the article here.

 

IEEE Spectrum for Nauto

Our team is a strong proponent of rapid response pitching (or newsjacking) and has found it to be a successful method for securing media attention for our clients. One notable example of this was with Nauto and IEEE Spectrum. As a result of the team’s efforts, the company’s CEO was used as a source on detection technology for driver fatigue. Read the article here.

 

Education Week for AERDF

Respectful persistence is key to building relationships with journalists on behalf of our clients. By building these relationships, your client can become a go-to resource on trending topics, like in the case of the Advanced Education Research and Development Fund (AERDF). Read the article here.

 

Inside Higher Ed for YouScience

YouScience published a new piece of research, “Workforce Report: Fixing America’s Broken Talent Pipeline,” which offers an in-depth look at the challenges facing U.S. employers as they grapple with unprecedented labor shortages and an evolving talent landscape. This report included key information that captured the interest of Inside Higher Ed. Read the article here.

 

GTPlanet for Sony AI

Sony AI recently showcased new exploratory capabilities of its gaming AI agent, Gran Turismo Sophy (GT Sophy), which was of great interest to GTPlanet. The founder of the outlet sat down with two of Sony AI’s researchers to understand the latest iteration of the agent. Read the article and watch the interview here.

 

The Quantum Insider for Sony Innovation Fund

Insightful thought leadership on unconventional topics from client experts can be a great way to generate interest among journalists. Working with Sony Innovation Fund, our team secured interest from The Quantum Insider in speaking with one of the fund’s managing directors to hear his thoughts on quantum computing for a feature article. Read it here.

 

Patient Safety and Quality Healthcare for CENTEGIX

Contributed content is not only a great way for clients to assert their leadership on particular topics, but it also helps media outlets that are always in search of content. Our team worked with CENTEGIX to develop an article describing the current state of workplace safety in the healthcare industry for Patient Safety and Quality Healthcare. Read it here.

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.