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By Maggie Markert

Storytelling is critical to successful media relations programs. Offering a compelling narrative helps public relations professionals break through the hundreds or thousands of pitches journalists receive each day. These stories can be a powerful or unique point of view on a trend or current event, a robust customer case study, or a strong piece of research. 

Collaborating closely with our clients, the Zer0 to 5ive team discovers these narratives and develops compelling pitches for journalists. As part of every pitch, the team provides comprehensive context, significance, and exclusive access to expert sources.

Here are a few of the Zer0 to 5ive team’s story-driven placements from October.

WIRED for Sony AI

Emphasizing the importance of research and connection to overarching trends is key to capturing the attention of top journalists. However, providing an adept expert proficient in conveying that storyline remains absolutely essential.

For Sony AI, the Zer0 to 5ive team outlined the significance of its research on skin tone annotation in computer vision and offered the lead authors to speak with the media. This particular pitch piqued WIRED’s interest and that of several other outlets, resulting in extensive coverage that delved into the research details. Read the WIRED article here.

PYMNTS for Sony Innovation Fund

Journalists consistently seek fresh and distinctive viewpoints that offer alternative perspectives on trending subjects. It’s crucial for public relations professionals to share glimpses of these perspectives with journalists as a part of their outreach efforts. 

On behalf of Sony Innovation Fund, the Zer0 to 5ive team provided a few points to PYMNTS on the team’s view on Web3 venture capital investment. These viewpoints captured the outlet’s editor’s attention, leading to an interview request for two experts from Sony Innovation Fund regarding the topic. Read the PYMNTS article here.

HD Trucking for Nauto

Many media outlets seek sources for prearranged editorial stories, a terrain familiar to most PR professionals, posing a challenge to secure inclusion. The key factor in gaining inclusion within these stories is presenting a resource capable of offering a unique and distinctive perspective unlike any other.

Ahead of HD Trucking’s October story on distracted driving, the Zer0 to 5ive team provided the background and potential perspective that Nauto‘s founder and CEO could offer. This resulted in an interview as well as multiple quote inclusions in the feature story. Read the HD Trucking article here.

Top Education Placements

Journalists in the education space often seek insights directly from educators and students because their voices provide authenticity and depth for stories. These perspectives give journalists, and eventually readers, a first-hand account of challenges they are facing or new approaches they are implementing to improve education experiences. 

For CENTEGIX, the Institute for Multi-Sensory Education (IMSE), and YouScience, the Zer0 to 5ive team worked closely with client teams to pinpoint student and educator resources that provide poignant firsthand experiences for several stories. 

KYW In Depth Podcast for CENTEGIX

Listen to the podcast here featuring a deputy superintendent and the company’s Chief Development Officer offering insight into how CENTEGIX’s technology is used to keep students and teachers safe. 

Education Week for IMSE

Read the story here featuring a number of teachers in Albuquerque, New Mexico who were trained in the Orton-Gillingham method, based in the Science of Reading, to help boost student literacy.

FOX 13 for YouScience

Watch the segment here featuring a few students and educators from a Utah district discussing how YouScience has helped identify potential career paths.

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.